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26 Nov 2015

Italian travel programme featuring Wild Atlantic Way scoops top award in Rome

A travel programme featuring the Wild Atlantic Way has scooped a top award in Italy. The annual press awards of Adutei (Associazione dei Delegati Ufficiali del Turismo Estero in Italia – the association of foreign tourist boards in Italy) took place in Rome last night. The awards recognise the best in Italian radio and TV travel broadcasts – and a travel programme called Alle Falde del Kilimangiaro, the most popular travel programme in Italy, was awarded first prize for an episode highlighting the Wild Atlantic Way.

Tourism Ireland in Milan, in conjunction with Fáilte Ireland, invited camerawoman Annapia Chico to come and explore the Wild Atlantic Way in spring 2014, for the Alle Falde del Kilimangiaro show, which airs on the national TV station, RAI Tre. She filmed in Connemara, Galway city and Co Clare. To view the winning Alle Falde del Kilimangiaro episode, click here.

Niamh Kinsella, Tourism Ireland’s manager Italy, said: “We are absolutely delighted that the Alle Falde del Kilimangiaro show highlighting the Wild Atlantic Way has been singled out for this prestigious award. Tourism Ireland has been working hard to build awareness of the Wild Atlantic Way here in Italy and elsewhere around the world.

“Italy is an important market for tourism to the island of Ireland and 2015 looks set to be another record year for Italian visitors, with this week’s CSO figures showing an increase of +25% for August to October. We are determined to ensure that growth continues. We have a busy promotional campaign under way right now – aimed at boosting late-season travel to Ireland from Italy and to position us well for 2016.”


  Annapia Chico, camera; Ornella Gamacchio, Tourism Ireland; Massimiliano De Santis, Rai Tre; and Camila Raznovich, presenter of Alle Falde del Kilimangiaro, at the press awards of Adutei in Rome.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed 8.4 million overseas visitors to the island of Ireland, delivering revenue of about €4.1 billion.
  • Tourism Ireland’s international website is www.Ireland.com, 29 market sites available in ten language versions around the world, which will attract more than 16 million visitors in 2015.

 

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