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06 Nov 2015

Ireland does the business in Munich!

Business tourism promotion targets German business travellers for the island of Ireland


6 November 2015 – Eighteen (18) Irish tourism businesses were in Germany this week, taking part in a ‘Meet in Ireland’ workshop and networking event in Munich – to highlight the island of Ireland as a world-class conference and business tourism destination.

At the event, the Irish delegation had the opportunity to meet and do business with around 50 senior representatives of companies who are based in southern Germany and involved in organising international conferences, meetings and large-scale incentive events around the world for their clients. Guests enjoyed a ‘taste of Ireland’, as Limerick-born chef Shane McMahon, now based in Munich, did a cookery demo at the event.

Business tourism is the most lucrative form of tourism, with visitors travelling here for business purposes spending about 2.5 times more than the average visitor.

Zoë Redmond, Tourism Ireland’s manager for Central Europe, said: “We are delighted that so many of these influential German business tourism buyers have taken the time to meet with our Irish tourism partners, to hear about some of the superb facilities we have to offer. Business tourism is an important, high yield sector and Tourism Ireland has a busy programme of promotional activity in place to grow this type of tourism.

“Germany is our third-largest source of visitors and 2015 looks set to be another record year for German visitor numbers to Ireland, with the latest CSO figures showing an increase of +13% for July to September.”


  Christian Schmelter, Tifco Hotels Ireland; Anja Dickmann-Schüler, Advantage ico; Jane Balfe, BrookLodge Hotel & Macreddin Village; John Callely, Odyssey International; Stefan Schoewel, The K Club; Sharon Joyce, O’Callaghan Hotels; Steve Cox, Cork Convention Bureau; Sophie Tobin, The Cliff House Hotel; Éilis Baselmans, Killashee House Hotel; Deirdre O’Brien, Powerscourt Hotel; Irish chef Shane McMahon (based in Munich); Michelle Blake, The Marker Hotel, Dublin; Denise Quinn, Tourism Ireland; Eimear Winters, Castle Leslie Estate; Daniel Farrell, Tourism Ireland; Úna Miley, A Touch of Ireland; Götz Heberlein, Aer Lingus; Eva Schmid, The Europe Hotel and Resort; Karen Kelly, Druids Glen Resort; Michelle Murphy, Kerry Convention Bureau; and Seán Carney, Lough Eske Castle, at the ‘Meet in Ireland’ event in Munich.

Notes To Editors

  • Meet in Ireland is the official MICE (meetings, incentives, conferences and events) brand for the island of Ireland, which comprises three tourism authorities, Fáilte Ireland, Tourism Ireland and Tourism Northern Ireland – have a busy programme of promotions in place to build awareness of the island of Ireland as a world-class destination for association conferences and incentive groups for 2015 and beyond.
  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed 8.4 million overseas visitors to the island of Ireland, delivering revenue of about €4.1 billion.
  • Tourism Ireland’s international website is www.Ireland.com, 29 market sites available in ten language versions around the world, which will attract more than 16 million visitors in 2015.