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16 Nov 2015

Drive to entice British tourists to the island of Ireland

Highlighting car touring holidays at Classic Motor Show in Birmingham ~

Eleven tourism businesses from the island of Ireland joined Tourism Ireland at the Classic Motor Show over the weekend.

The Classic Motor Show is an annual event which takes place over three days at the NEC in Birmingham. It attracts around 65,000 people, offering an excellent platform to spread the world about car touring holidays around the island of Ireland among car enthusiasts – and prospective holidaymakers for Ireland – in Britain.

Vanessa Markey, Tourism Ireland’s head of Great Britain, said: “The Classic Motor Show was another excellent opportunity to highlight our superb driving routes, including the Grand Tour of Kildare and Wicklow, the Causeway Coastal Route and the Wild Atlantic Way. Tourism Ireland is actively promoting longer-stay holidays and encouraging British travellers to come and discover the island of Ireland by car. Visitors who use a car on holidays tend to stay longer, spend more and are more likely to visit more than one region.

“Great Britain is our largest tourism market and we have seen strong growth of +11% in British visitors to Ireland for January to September 2015. Tourism Ireland is determined to keep the momentum going and ensure that growth continues. Our extensive autumn campaign is now in full swing and aims to take advantage of late booking trends, as there is still plenty of business to play for.”
Ronan Francis, Tourism Ireland; Eilis Baselman, Killashee House Hotel; Tom Treacy, Gordon Bennett Irish Classic Car Run; Billy Nutt, Nutt Travel; Sheila Russell, Harvey's Point Hotel; Caroline Carey, Causeway Coastal Route; Emma-Jayne Anderson, Nutt Travel; Eithne Cosgrove, Hotel Westport; David Clegg, Gordon Bennett Irish Classic Car Run; David Cleary, Manor House & Irish Country Hotels; and Eugene Maher, ShannonFerry Group, at the Classic Motor Show in Birmingham.


Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed 8.4 million overseas visitors to the island of Ireland, delivering revenue of about €4.1 billion.
  • Tourism Ireland’s international website is, 29 market sites available in ten language versions around the world, which will attract more than 16 million visitors in 2015.