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18 Nov 2015

Destination delicious! Tourism Ireland launches Northern Ireland’s Year of Food and Drink 2016 in London

Chefs and producers from Northern Ireland and GB showcase delicious Northern Ireland produce at London’s Good Housekeeping Institute

Award-winning British chef Theo Randall joined well-known Northern Ireland chefs and producers at the Good Housekeeping Institute in London today, for the launch of Northern Ireland’s Year of Food and Drink 2016. The event, organised by Tourism Ireland, was attended by top GB food and travel journalists and bloggers.

Theo Randall, proprietor of Theo Randall at the InterContinental London Park Lane and former head chef at The River Café, cooked up some of his signature dishes in the test kitchen at the Good Housekeeping Institute – using delicious Northern Ireland produce for the guests to sample. He was ably assisted by Niall McKenna of James Street South, Derek Creagh of Harry’s Shack, Will Brown of The Old Schoolhouse Inn, James Huey of the Walled City Brewery, as well as the Krazi Baker, Mark Douglas.

Guests heard all about our world-class ingredients, talented chefs, wonderful restaurants and cookery schools – as well as Northern Ireland’s upcoming Year of Food and Drink. In 2016, Tourism Ireland will be taking every opportunity to highlight and celebrate our wonderful food scene, promoting Northern Ireland food in GB and elsewhere around the world – and giving more tourists an appetite to visit Northern Ireland.

Vanessa Markey, Tourism Ireland’s Head of Great Britain, said: “Next year, Tourism Ireland will place a major focus on highlighting Northern Ireland’s Year of Food and Drink. We are inviting people across Great Britain to come and enjoy 366 days of culinary celebration – where they will discover the best of local produce and have the chance to experience the spectacular scenery and wonderful coastline which makes Northern Ireland so special. With so many great events planned for 2016, our message is that there has never been a better time to enjoy a true taste of Northern Ireland.”

Vanessa Markey continued: “The latest NISRA figures confirm that visitors from Great Britain to Northern Ireland increased by +5% in the first half of 2015. Tourism Ireland is determined to ensure that growth continues and our busy autumn campaign is now in full swing.”   

  Mark Douglas, Krazi Baker; Derek Creagh, Harry’s Shack; Kathryn Thomson, Tourism NI; Will Brown, The Old Schoolhouse Inn; David Boyce, Tourism Ireland; Niall McKenna, James Street South; James Huey, Walled City Brewery; and celebrity chef Theo Randall, at the launch of Northern Ireland’s Year of Food and Drink 2016 in London.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
  • In 2014, we welcomed almost 1.8 million overseas visitors to Northern Ireland, delivering revenue of about £446 million.
  • Tourism Ireland’s international website is www.Ireland.com, 29 market sites available in ten language versions around the world, which will attract more than 16 million visitors in 2015.