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17 Nov 2015

Business ‘buzz’ for the island of Ireland in Brussels

Dublin Convention Bureau and Visit Belfast joined Tourism Ireland in Brussels today, for a networking ‘Meet in Ireland’ event.

With some of the top conference and meeting planners based in Belgium in attendance, the event provided a valuable opportunity to showcase and sell the island of Ireland and to highlight what makes it unique as a conference and business tourism destination.

The headquarters of more than 2,000 associations are in Brussels, making the city an important source of association conferences and business tourism for Ireland.

Danielle Neyts, Tourism Ireland Belgium, said: “Given that the headquarters of more than 2,000 associations are located in Brussels, it makes sense for us to proactively target this sector. These associations regularly hold conferences for thousands of delegates in different venues around the world, delivering significant economic benefits to the host country. Business tourism is an important, high yield sector and Tourism Ireland in Belgium has an extensive programme of promotions under way throughout 2015, to grow this type of tourism. This type of networking event provides Tourism Ireland, and our Irish partners, with a wonderful opportunity to highlight our world-class business and conference facilities, as well as the great experiences delegates can enjoy in Ireland on the sidelines of their conference or meeting.”

Business tourism is the most lucrative form of tourism, with visitors travelling here for business purposes spending about 2.5 times more than the average visitor.

  Orla Kraft, Tourism Ireland (left); Sheila Geary, Visit Belfast (second left); Aileen Healy, Dublin Convention Bureau (fourth left); and Danielle Neyts, Tourism Ireland (right), with representatives of international associations based in Brussels, at the ‘Meet in Ireland’ business tourism event.

Notes To Editors

  • Meet in Ireland is the official MICE (meetings, incentives, conferences and events) brand for the island of Ireland, which comprises three tourism authorities, Fáilte Ireland, Tourism Ireland and Tourism Northern Ireland – have a busy programme of promotions in place to build awareness of the island of Ireland as a world-class destination for association conferences and incentive groups for 2015 and beyond.
  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed 8.4 million overseas visitors to the island of Ireland, delivering revenue of about €4.1 billion.
  • Tourism Ireland’s international website is www.Ireland.com, 29 market sites available in ten language versions around the world, which will attract more than 16 million visitors in 2015.