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09 Nov 2015

British meetings professionals ‘meet’ Ireland in London’s West End

Promoting the island of Ireland for business tourism

Fifty (50) leading British meetings and events professionals enjoyed a taste of Ireland, at the annual ‘Ireland Meets the West End’ event in London.

The B2B event saw the buyers meet, and do business with, some 36 tourism businesses from the island of Ireland. ‘Ireland Meets the West End’ is an annual event which was bigger than ever this year. It is organised by Tourism Ireland, in conjunction with Fáilte Ireland and Tourism NI, to grow business tourism from Britain to Ireland, in 2016 and beyond. It proved to be a valuable opportunity for the Irish companies to showcase and sell their product for 2016 and to communicate what is unique about Ireland as a world-class destination for doing business.

Business tourism is the most lucrative form of tourism, with visitors travelling here for business purposes spending about 2.5 times more than the average visitor. Corporate meetings and association conferences continue to be the focus of Tourism Ireland’s business tourism promotions in GB.

David Boyce, Tourism Ireland’s deputy head of Great Britain, said: “Tourism Ireland was delighted that so many top meetings and events professionals took the time to take part in our ‘Ireland Meets the West End’ event and meet our partners from Ireland – demonstrating their commitment and interest in the island of Ireland for 2016 and beyond. Business tourism is an important, high yield sector and Tourism Ireland has undertaken a busy programme of activity throughout 2015, to grow this type of tourism. Our promotions have been highlighting our world-class venues and facilities, ease of access from Great Britain, as well as the good value rates available for meetings and conferences. Our message to the buyers is that there’s never been a better time to do business in Ireland.”

  Ray Kearney, Trump International Doonbeg; Eithne Fitzpatrick, Fitzpatrick Castle Hotel; Ciara Gallagher, Fáilte Ireland; and David Boyce, Tourism Ireland, at the ‘Ireland Meets the West End’ event in London.

Notes To Editors

  • Meet in Ireland is the official MICE (meetings, incentives, conferences and events) brand for the island of Ireland, which comprises three tourism authorities, Fáilte Ireland, Tourism Ireland and Tourism Northern Ireland – have a busy programme of promotions in place to build awareness of the island of Ireland as a world-class destination for association conferences and incentive groups for 2015 and beyond.
  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed 8.4 million overseas visitors to the island of Ireland, delivering revenue of about €4.1 billion.
  • Tourism Ireland’s international website is, 29 market sites available in ten language versions around the world, which will attract more than 16 million visitors in 2015.