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06 Nov 2015

300,000 South Africans tune in to Ireland on popular TV show

Images of Ireland will be beamed in to the homes of hundreds of thousands of people across South Africa this evening, when an episode of a popular TV show – filmed here this summer – airs on the kykNET TV channel.

Tourism Ireland in South Africa invited Jan Scannell, the presenter of a TV show called Jan Braai vir Erfenis (meaning “Jan’s barbecue for heritage”) to film in Limerick and Kerry this summer. Tonight’s episode is the first of three, 25-minute shows which will air on South African television this month.

Viewers will see Jan on his annual braai holiday – this year in Ireland. In Limerick, he meets up with South African (and Munster) rugby players CJ Stander and BJ Botha and also visits King John’s Castle. He continues to Dingle, where he learns about Irish whiskey at the Dingle Whiskey Distillery, samples some of the famous Murphy’s ice-cream and braais delicious Irish steak in Dingle Harbour.

Katharyn Williams-Jaftha, Tourism Ireland South Africa, said: “Publicity is an important element of our promotional programme in South Africa, so we were delighted when Jan and his crew accepted our invitation to film three episodes of ‘Jan Braai vir Erfenis’ in Ireland. Television and film are recognised as strong influencers for prospective holidaymakers and Tourism Ireland regularly works with TV and production companies around the world, to facilitate the making of travel and lifestyle programmes and films around the island of Ireland. The publicity value of a TV programme like ‘Jan Braai vir Erfenis’ is incalculable – it is a great way of promoting Ireland in South Africa, helping to inspire travellers to come and experience the destination for themselves.”

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Jan Scannell, the presenter of a TV show called Jan Braai vir Erfenis, during filming in Killarney.


 

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed 8.4 million overseas visitors to the island of Ireland, delivering revenue of about €4.1 billion.
  • Tourism Ireland’s international website is www.Ireland.com, 29 market sites available in ten language versions around the world, which will attract more than 16 million visitors in 2015.