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17 Nov 2015

2+ million Australians read about The Burren’s gourmet experience

“Cuisine that’s worth a craic” – says Australian publication about The Burren

An article profiling the superb gourmet experience on offer in The Burren appeared in a recent edition of Traveller in Australia, showcasing this part of Ireland to more than 2 million readers – or potential Australian holidaymakers for Co Clare and the West of Ireland.

Traveller is the holiday and travel supplement with The Sydney Morning Herald and The Age newspapers. Tourism Ireland in Sydney invited journalist Lee Tulloch to visit Ireland earlier this year. The resulting article appeared under the headline “Cuisine that’s worth a craic” and highlighted the Burren Food Trail, including members like the Burren Smokehouse and Gleninagh Lamb. It also profiled great places like Gregans Castle Hotel, St Tola Goat Farm, Linnane’s Bar at New Quay and StoneCutters Kitchen.

The author wrote that this area is “one of Europe’s best gourmet experiences” and mentioned “the hauntingly beautiful landscape” of the Burren and Co Clare’s most famous attraction, “the dramatic Cliffs of Moher”. Of the local people, she says “the locals are as much an attraction of The Burren as its astonishing rocks” and finishes with high praise: “Once inside the Burren, you may need rescuing – you may never want to come out”.

Sofia Hansson, Tourism Ireland’s manager Australia, said: “We are delighted with the excellent exposure for The Burren in ‘Traveller’, which is an excellent way of showcasing this part of Ireland to a large audience of potential holidaymakers in Australia. Publicity is an important element of our overall promotional programme, helping to raise awareness through the Australian media of the many things to see and do on a holiday in Ireland.”

Sofia Hansson continued: “The latest CSO figures indicate that we’ve had the best ever January to September period for visitors from Australia and developing markets, with an increase of +11% over the same nine-month period in 2014. Tourism Ireland is determined to ensure that growth continues and our busy autumn campaign is now in full swing.”   

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Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed 8.4 million overseas visitors to the island of Ireland, delivering revenue of about €4.1 billion.
  • Tourism Ireland’s international website is www.Ireland.com, 29 market sites available in ten language versions around the world, which will attract more than 16 million visitors in 2015.