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18 Nov 2015

2+ million Australians read about Belfast

An article highlighting Belfast appeared in a recent edition of Traveller in Australia, profiling the city to more than 2 million readers – or potential Australian holidaymakers for Belfast and Northern Ireland.

Traveller is the holiday and travel supplement with The Sydney Morning Herald and The Age newspapers. Tourism Ireland in Sydney invited journalist Lee Tulloch to visit Belfast earlier this year. The resulting article appeared under the headline “Belfast – 20 reasons to visit” and featured some of our top visitor attractions, including Titanic Belfast and St George’s Market, described as “a fabulous showcase for local produce”. The writer also mentioned the city’s Game of Thrones connections. She also profiled some of Belfast’s well-known restaurants (including Ox, James Street South and Deanes Meat Locker) and pubs (like The Dirty Onion, Crown Liquor Saloon, Duke of York and The Garrick).

Sofia Hansson, Tourism Ireland’s manager Australia, said: “We are delighted with the excellent exposure for Belfast in ‘Traveller’, which is an excellent way of showcasing the city to a large audience of potential holidaymakers in Australia. Publicity is an important element of our overall promotional programme, helping to raise awareness through the Australian media of the many things to see and do on a holiday in Northern Ireland.”

Sofia Hansson continued: “The latest NISRA figures confirm that visitors from Australia and developing markets to Northern Ireland increased by +6% in the first half of 2015. Tourism Ireland is determined to ensure that growth continues and our busy autumn campaign is now in full swing.”   


Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
  • In 2014, we welcomed almost 1.8 million overseas visitors to Northern Ireland, delivering revenue of about £446 million.
  • Tourism Ireland’s international website is, 29 market sites available in ten language versions around the world, which will attract more than 16 million visitors in 2015.