Planning your holiday? Visit our consumer website

12 Nov 2015

1 million Danes see Ireland on popular TV show

Reality TV series brings Dublin and Kildare to the small screen in Denmark

 Images of Dublin and Kildare were seen by about one million people in Denmark, in two episodes of a popular TV show called Gift ved Første Blik (meaning ‘Married at First Sight’), which aired recently on DR1 (national TV channel).

Gift ved Første Blik is a Danish reality TV series which features several couples who agree to marry when they first meet. Filming of two Irish episodes – called “Poul and Lene’s Romantic Trip to Ireland” – took place this summer, when one of the show’s couples, Lene and Poul, spent their honeymoon in Dublin and Kildare.

Viewers saw the couple enjoy a ‘Fab Food Trail’ of Dublin, which took in places like Sheridans Cheesemongers, the Swan Bar and Coco Atelier. Filming also took place in the Long Room at Trinity College, around Temple Bar and in Barberstown Castle.

Aileen Hickey, Tourism Ireland’s manager in the Nordic Region, said: “We are delighted that the ‘Gift ved Første Blik’ crew chose to film two episodes in Dublin and Kildare. It’s a fun and different way of showcasing this part of Ireland, and some of the many things to see and do here, to a huge audience in Denmark.

“Television and film are recognised as strong influencers on prospective holidaymakers and Tourism Ireland regularly works with TV and production companies around the world, to facilitate the making of travel and lifestyle programmes and films around the island of Ireland. The publicity value of a TV programme like ‘Gift ved Første Blik’ is incalculable – with an audience of one million viewers, it’s a great way of showcasing Ireland in Denmark, helping to inspire travellers there to come and experience the destination for themselves.”

  Filming in the Long Room at Trinity College for popular Danish reality show Gift ved Første Blik.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed 8.4 million overseas visitors to the island of Ireland, delivering revenue of about €4.1 billion.
  • Tourism Ireland’s international website is www.Ireland.com, 29 market sites available in ten language versions around the world, which will attract more than 16 million visitors in 2015.