A group of German and Austrian travel professionals have been checking out Ireland’s Ancient East. They came ‘top of the class’ in Tourism Ireland’s 2015 e-learning training programme – designed to help them sell holidays to the island of Ireland – and were rewarded with the opportunity to come and discover our newest tourism experience, Ireland’s Ancient East, at first-hand.
The visiting group included staff from some of Germany’s leading travel agents and tour operators. Their itinerary, designed by Fáilte Ireland, included the Blackstairs Mountains in Co Carlow, The Irish National Heritage Park and Dunbrody Famine Ship in Co Wexford, Curraghmore House in Co Waterford, Jerpoint Park and Highbank Orchards in Co Kilkenny and Glendalough in Co Wicklow.
Zoë Redmond, Tourism Ireland’s manager for Central Europe, said: “As a reward for completing our e-learning training programme, this group of travel professionals had the opportunity to come and visit Ireland’s Ancient East. Fact-finding visits like this are an important element of our overall promotional effort in Germany and Austria, providing an excellent opportunity to showcase the many things to see and do in Ireland to key travel decision-makers. Our aim is that when they return home, they will be even more enthusiastic about the destination and better equipped to advise their clients when planning and booking their holidays.”
Zoë Redmond continued: “Germany is our third-largest source of visitors and 2015 looks set to be another record year for German visitor numbers to Ireland, with the latest CSO figures showing an increase of +13% for July to September.”
Mary White, Blackstairs Eco Trails (standing, right), welcomes German and Austrian travel agents and Daniel Farrell, Tourism Ireland (standing, third right).
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- In 2014, we welcomed 8.4 million overseas visitors to the island of Ireland, delivering revenue of about €4.1 billion.
- Tourism Ireland’s international website is www.Ireland.com, 29 market sites available in ten language versions around the world, which will attract more than 16 million visitors in 2015.