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15 Jul 2015

Tourism Ireland launches online film promoting Belfast design

New film highlights Belfast design and creativity to potential visitors around the world

Tourism Ireland has launched a new online film, ‘Belfast – Design City’, specially created to highlight Belfast, its wonderful architecture and world-class designers (and, of course, its great coffee!).

This year has been designated ID2015, the year of Irish design – a showcase of the best of our design. Tourism Ireland’s short, fast-paced film was produced to coincide with ID2015, highlighting Belfast to potential visitors and urging people around the world to come and “be enticed and surprised by beautiful design in Belfast”. It features wonderful images of the city and includes places like Derek Wilson Ceramics, John Piekaar bespoke furniture, The Bureau Belfast, Maven interiors and gift shop, Oscar and Oscar architects, The Mac, St George’s Market and the Lyric Theatre. And, bearing in mind that design is not just a ‘feast’ for the eyes but for the taste buds too, some of our culinary and coffee creativity is also showcased in the film – including Established Coffee on Hill Street.

To view the film, click here.

Tourism Ireland is highlighting the year-long ID2015 programme, our creativity and design in its promotions around the globe throughout 2015 – celebrating design in just about every form, including events across the island, as well as activities and showcases at design weeks and fashion weeks. Niall Gibbons, CEO of Tourism Ireland, said: “In this year of Irish design, ID2015, we are delighted to unveil our latest online film, showcasing Belfast and its dynamic design creativity, whetting people’s appetites to come and visit the city. We are inviting them to come and ‘be enticed and surprised by beautiful design in Belfast’. It’s a wonderful opportunity to discover Belfast creativity, local craft and style in context and perhaps take home a bit of Belfast design flair.”

The ‘Belfast – Design City’ film, and accompanying feature article, will be promoted on Tourism Ireland’s website,, which attracted more than 14.25 million visitors in 2014. Tourism Ireland is also sharing the film on social media – with its Facebook fans (3 million fans worldwide) and Twitter followers (270,000+), and on its YouTube channel.


Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
  • In 2014, we welcomed almost 1.8 million overseas visitors to Northern Ireland, delivering revenue of about £446 million.
  • Tourism Ireland’s international website is, available in ten different language versions for over 30 individual markets around the world. In 2014, attracted about 14.25 million visitors.