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16 Jul 2015

To Russia with love!

B2B workshop in Moscow aims to grow Russian tourists for Ireland

A delegation of Irish tourism enterprises travelled to Moscow, to take part in a B2B workshop – in a bid to grow Ireland’s share of the emerging Russian tourism market.

The workshop – organised by Tourism Ireland and hosted by the Irish Embassy in Moscow – involved one-on-one meetings and networking sessions with more than 70 top Russian travel agents and tour operators.  

Tourism Ireland believes the Russian market could play an important part in helping to grow overseas tourism to the island of Ireland in the coming years. David Boyce, Tourism Ireland, said: “Outbound travel from Russia is growing fast, with about 40 million visits outside of Russia taken each year. The majority of our overseas visitors come from the core tourism markets of Great Britain, North America and Mainland Europe and, while this will continue, it is important that we expand our focus beyond these markets and look to the longer-term opportunities presented by Russia and the other BRIC (Brazil, Russia, India and China) countries. Workshops like this help foster relations with key travel professionals in Russia, who can help us achieve our goal of delivering growth from this market of potential.”

Siobhán Byrne, Adams & Butler; Benjamin Egorov, Preferred Hotels & Resorts; Veronika Smirnova and Elena Shreyder, both S7 Airlines; Paddy Sheridan, Dublin Differently; Ksenia Shevchenko and Alina Sutulova, both Kildare Village; Olga Pleshakova, Belmond Grand Hibernian; Made Ots, Abbey Tours; HE Eoin O’Leary, Irish Ambassador to Russia; Irina Pichugina, British Airways; Doireann Hennebry, The Merrion Hotel; Maria Suvorova, Relais & Chateaux; Anna Malkova-Egorova, Travel Media; Grant Sarkisyan, Royal Green Tours; Gerard MacCarthy, Enterprise Ireland; Eliza Gorbunova, Tourism Ireland Russia; Robert Meade, Irish Embassy; and Paul Sheehan, Cork English World, in the Irish Embassy in Moscow for a B2B tourism workshop.


Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed an estimated 8.4 million overseas visitors to the island of Ireland, delivering revenue of about €4.1 billion.
  • Tourism Ireland’s international website is, available in ten different language versions for over 30 individual markets around the world. In 2014, attracted about 14.25 million visitors.