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06 Jul 2015

Targeting conference business for Ireland in London

The prestigious Embassy of Ireland in London was the venue for Tourism Ireland’s recent business tourism event – organised in conjunction with Fáilte Ireland – which was attended by more than 60 senior representatives of international associations in Britain.

The guests heard all about Ireland’s world-class conference facilities and what makes Ireland such a special destination. Business tourism is the most lucrative form of tourism, with associations regularly holding conferences for thousands of delegates in different venues around the world, offering significant economic benefits to the host country.

David Boyce, Tourism Ireland’s deputy head of Great Britain, said: “Our event in the Irish Embassy in London was an excellent opportunity to showcase the island of Ireland to key influencers from international associations, in a bid to win a greater share of the lucrative business tourism market for Ireland. We were delighted so many representatives of these international associations took the time to attend, to hear about our superb conference facilities and what makes the island of Ireland unique as a business destination.”

Corporate meetings and association conferences are the focus of Tourism Ireland’s business tourism promotions in GB in 2015. The organisation will have a presence at a number of key events during the year, including this week’s Meetings Show in London’s Olympia. Presentations, workshops and networking events, direct marketing, as well as familiarisation visits for influential buyers are the mainstay of the activity, providing effective platforms for industry partners from the island of Ireland to ‘close the sale’. Monthly e-newsletters are also reaching about 2,000 MICE (meetings, incentives, conferences and events) contacts throughout 2015.

Zebby Rees Symposium Mammographicum; David Boyce, Tourism Ireland; Glenys McBurnie, Symposium Mammographicum; and Michelle Murphy, Kerry Convention Bureau, at a business tourism event in the Irish Embassy in London.


Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed an estimated 8.4 million overseas visitors to the island of Ireland, delivering revenue of about €4.1 billion.
  • Tourism Ireland’s international website is, available in ten different language versions for over 30 individual markets around the world. In 2014, attracted about 14.25 million visitors.