2 million Germans to read about the gardens of Ireland’s Ancient East
Eight German journalists visited Ireland’s Ancient East over the weekend, as guests of Tourism Ireland and Fáilte Ireland.
Representing a wide range of regional newspapers in Germany, with a combined circulation of more than 2 million readers – or potential holidaymakers for Ireland – the aim of the visit was to showcase the superb gardens in Ireland’s Ancient East, as well as some of the many other things to see and do in this part of Ireland.
The journalists’ itinerary included places like Emo Court and Clonaslee Garden in Co Laois; Highbank Orchards, the Jerpoint Glass studio and Woodstock Gardens in Co Kilkenny; Curraghmore House and Gardens, Tourin House and Gardens and Mount Congreve in Co Waterford; and Kilmokea Country Manor and Gardens, Dunbrody Craft Beer Distillery and Johnstown Castle Gardens in Co Wexford.
Zoë Redmond, Tourism Ireland’s manager for Central Europe, said: “Tourism Ireland was delighted to invite this group of journalists to come and discover the gardens in our newest visitor experience, Ireland’s Ancient East. For many of the group, it was their first time here and they were extremely impressed by the wonderful gardens and scenery, the many things to see and do here, as well as by the hospitality and friendliness of the people they met along the way. Fact-finding visits like this are very important; they are a really effective way for us to get positive exposure for Ireland through the media in Germany, helping us to showcase what we have to offer to a huge audience of potential holidaymakers.”
2014 was the strongest year ever for visitors to Ireland from Germany – and 2015 has also got off to a really positive start, with the most recent CSO figures showing growth of +17% in visitor numbers from Germany for the March to May period, an extra 23,800 German visitors compared with the same three-month period in 2014. Tourism Ireland is determined to ensure that tourism growth continues and has a busy programme of promotional activity under way throughout 2015.
Kristin Jameson, Tourin House and Gardens (front, second left), welcomes German journalists. Also pictured are Brenda King, Fáilte Ireland (front, second right), and Judith von Rauchhaupt, Tourism Ireland (centre, second left).
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- In 2014, we welcomed an estimated 8.4 million overseas visitors to the island of Ireland, delivering revenue of about €4.1 billion.
- Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2014, Ireland.com attracted about 14.25 million visitors.