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27 Jul 2015

Dutch prize-winners ‘cook up a storm’ in Belfast!

Competition in KLM inflight magazine highlights new flight from Amsterdam to Belfast

A lucky couple from the Netherlands flew to Northern Ireland last week, after winning a competition in the inflight magazine of Dutch airline KLM.

Tourism Ireland teamed up with KLM and Visit Belfast to run the competition – to promote the new KLM flight from Amsterdam to Belfast and grow tourist numbers – offering readers on board KLM flights the chance to win a five-day visit to Northern Ireland.

During their time here, the prizewinners – Margot den Dulk and Martijn van den Broek, from Amsterdam – enjoyed a sightseeing tour of Belfast and a visit to Titanic Belfast. They also joined a Game of Thrones tour along the Causeway Coastal Route. One of the highlights of their visit was a special ‘bake off’ cookery class, with chef Stephen Jeffers at the Belfast Cookery School. They also filmed various experiences during their visit and their short film will appear on KLM online channels later this year.

Working closely with airlines and airports to build demand for flights is a key priority for Tourism Ireland and the organisation has undertaken a joint promotional campaign with KLM to highlight the new flight to Belfast from Amsterdam. Karen van der Horst, Tourism Ireland’s manager in the Netherlands, said: “We were really pleased at the large volume of entries in our competition to win a short break in Northern Ireland and delighted to partner with KLM and Visit Belfast to highlight the new flight from Amsterdam. As an island, the importance of convenient, direct, non-stop flights cannot be overstated – they are absolutely critical to achieving growth in inbound tourism.

“The new KLM flight is really good news and will undoubtedly help boost leisure and business travel from the Netherlands to Northern Ireland. It is also good news for tourism from other countries, as Amsterdam is a key hub, with KLM offering excellent connections via Amsterdam from other European countries, North America, Asia and the Middle East – making it easier than ever before for prospective holidaymakers in those markets to get to Northern Ireland. Tourism Ireland is committed to working with KLM, Belfast City Airport and other tourism partners, through co-operative marketing, to drive demand for this new flight.”

Dutch prizewinners Martijn van den Broek and Margot den Dulk in Belfast Cookery School, where they took part in a 'bake off'' cookery class.  


Notes To Editors

Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
•    Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
•    In 2014, we welcomed almost 1.8 million overseas visitors to Northern Ireland, delivering revenue of about £446 million.
•    Tourism Ireland’s international website is, available in ten different language versions for over 30 individual markets around the world. In 2014, attracted about 14.25 million visitors.


Previous Press Release

23 Jul 2015

Tourism Ireland board meets in Kilkenny