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31 Jul 2015

Calling outdoor enthusiasts and countryside lovers from Britain

Tourism and outdoor specialists from the island of Ireland have joined Tourism Ireland at this year’s CLA (Country Land Association) Game Fair, which takes place this weekend at Harewood House in Leeds, Yorkshire.

Widely accepted as one of the world’s greatest celebrations of country life and pursuits, around 145,000 visitors attended the three-day event, which provided an excellent platform to promote the island of Ireland, and our superb outdoor activities, to a wide audience of countryside lovers.
Vanessa Markey, Tourism Ireland’s head of Great Britain, said: “Events like the CLA Game Fair provide us with a wonderful platform to spread the word about the many great outdoor experiences that British holidaymakers can enjoy right around the island of Ireland.

“Great Britain is the largest market for tourism to the island of Ireland and 2015 is performing really well so far, with the latest CSO figures showing growth of +9.4% for the first half of the year, almost 140,000 extra British visitors compared with the same six-month period in 2014. Tourism Ireland is undertaking an extensive programme of promotions in Britain throughout 2015, to ensure that this growth continues.”

  Tom Anketell, Duhallow Centre of Angling Excellence; Jarlath Winters, Glenmore Rivers Estate; Lionel Knobs, Lough Agency; and Tony Hayes, Tourism Ireland, at the CLA Game Fair.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed an estimated 8.4 million overseas visitors to the island of Ireland, delivering revenue of about €4.1 billion.
  • Tourism Ireland’s international website is, available in ten different language versions for over 30 individual markets around the world. In 2014, attracted about 14.25 million visitors.

Previous Press Release

30 Jul 2015

Tourism Ireland reaches 3 million Facebook fans