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20 Jul 2015

American golf journalists drop by ‘fore’ a visit

Millions of US golfers to read or hear all about our world-class golf

Millions of golfers across the United States – and potential holidaymakers for the island of Ireland – are set to read or hear all about our world-class golf, following this week’s visit by a group of top American golf journalists.

The journalists – whose radio stations or publications have a combined audience of millions of US golfers – are here as guests of Tourism Ireland, Tourism NI and Fáilte Ireland. In addition to experiencing the challenges of Portstewart’s championship course, the journalists also will also have the opportunity to play Ballyliffin, Portsalon and Rosapenna in Co Donegal, Rosses Point in Sligo and Royal Dublin.

Promoting golf holidays on the island of Ireland is a major focus for Tourism Ireland in the United States, and in other key markets around the world. Alison Metcalfe, Tourism Ireland’s head of North America, said: “We were delighted to invite these leading golf journalists to the island of Ireland, helping to showcase the world-class golf on offer here to a huge audience of potential American golf holidaymakers. Tourism Ireland has an extensive programme of promotions under way this year, to highlight our world-class golf and encourage more Americans to consider a golfing vacation on the island of Ireland. Golf is the world’s largest sports-related travel market and we are working hard to drive home the message that a golfing holiday in Ireland is about much more than a round of 18 holes – the combination of our world-class golf and our unique brand of hospitality plays a key role in attracting golfers.”

As well as inviting influential American golf writers to visit the island of Ireland and experience some of our great courses for themselves, Tourism Ireland’s golf TV ads aired to millions of golf enthusiasts this spring, on the hugely popular NBC Golf Channel, as well as on Golfchannel.com; a digital ad campaign has also been running on various golf websites, directing people to the golf pages on Ireland.com. Social media activity is also encouraging American golfers to come and play some of our great courses. And Tourism Ireland is attending a number of high profile golf events this year – including the Deutsche Bank Championship in Norton, Massachusetts, in September.

  American golf journalists, with Bernard McMullan, Tourism Ireland (third left) and Rory Mathews, Fáilte Ireland (right), get ready to tee off on Portstewart’s championship course.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed an estimated 8.4 million overseas visitors to the island of Ireland, delivering revenue of about €4.1 billion.
  • Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2014, Ireland.com attracted about 14.25 million visitors.

 

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16 Jul 2015

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