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27 Jul 2015

3+ million Chinese to read about holidays on the island of Ireland

Influential Chinese journalists check out Ireland

Four top Chinese journalists are visiting the island of Ireland this week. Carefully selected and invited here by Tourism Ireland, the journalists – whose publications have a combined circulation of more than 3 million readers – are here to experience at first-hand some of the many things to see and do in Ireland, for features stories they will write when they return home.

A key element of Tourism Ireland’s promotional activity in China, to grow our share of this rapidly-growing tourism market, involves working with the media to generate positive publicity for the island of Ireland.

Following an action-packed itinerary devised by Fáilte Ireland and Tourism NI, the group visited the ID2015 Design Hub at Dublin Castle, Trinity College and the Book of Kells, King John’s Castle and the Milk Market in Limerick, the Cliffs of Moher, Galway city, Ashford Castle, Parkes Castle in Leitrim, Yeats’ grave and Lissadell House in Sligo, the Causeway Coastal Route – with stops at Dunluce Castle, the Giant’s Causeway, Carrick-a-rede Rope Bridge, Glenarm Castle and Carrickfergus Castle – as well as Titanic Belfast and the SS Nomadic.

Amanda Burns, Tourism Ireland’s manager Asia, said: “China is an important emerging travel market and one that Tourism Ireland is committed to growing over the coming years. Working with journalists is a key element of our annual promotional programme in China. The aim of this fact-finding visit is to increase awareness of the island of Ireland, to help secure a greater share of the 3+ million Chinese visitors who travel to Europe each year. Tourism Ireland aims to grow the number of Chinese visitors to the island of Ireland to 50,000 per year, by 2017.”

Tourism Ireland has offices in Shanghai, Beijing, Guangzhou and Chengdu. As well as working closely with Chinese media, the organisation also undertakes co-operative promotions with key partners – including airlines and the travel trade.

A key message for Tourism Ireland in China this year is the British-Irish Visa Scheme, which was launched last autumn and enables Chinese travellers to visit both Ireland and the UK on a single visa of either country. Amanda Burns continued: “The introduction of the British-Irish Visa Scheme is really good news, making it easier than ever before for visitors from China to visit the island of Ireland. Given that visitors from China are travelling a considerable distance, and often want to include more than one destination on their itinerary, it makes sense to make it as easy as possible for them to visit both Ireland and the UK on a single visa. We are working closely with our colleagues in VisitBritain, to leverage the benefits of the new scheme in China.”

  Tour guide Min Lin Siew; Wu Qi, Sanlian Life Weekly; Wang Xin, Tourism Ireland; Wang Yin, Nanfang Weekly; Wang Yuan, Traveler Weekly; and Li Xiaoheng, photographer, in Galway.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed an estimated 8.4 million overseas visitors to the island of Ireland, delivering revenue of about €4.1 billion.
  • Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2014, Ireland.com attracted about 14.25 million visitors.

 

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23 Jul 2015

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