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12 May 2015

Tourism companies target American and Canadian MICE

Six tourism companies from the island of Ireland travelled to the United States and Canada, to take part in a series of ‘Meet in Ireland’ business tourism events in Philadelphia, Morristown (New Jersey) and Toronto – to highlight the island of Ireland as a world-class business tourism destination. The events were attended by senior representatives of American and Canadian companies involved in organising international conferences, meetings and incentive events.

Meet in Ireland is the official MICE (meetings, incentives, conferences and events) brand for the island of Ireland. It comprises three tourism authorities – Fáilte Ireland, Tourism Ireland and Tourism Northern Ireland – who work in partnership to promote the island of Ireland as a leading conference and meeting destination.

Alison Metcalfe, Tourism Ireland’s head of North America, said: “We are delighted that these influential American and Canadian business tourism buyers have taken the time to meet with our tourism partners from Ireland, to hear about the superb facilities on offer right around the island of Ireland. Business tourism is an important, high yield sector and Tourism Ireland has a busy programme of promotional activity in place to grow this type of tourism in 2015.”

Business tourism is the most lucrative type of tourism, with visitors travelling here for business purposes spending significantly more than the average tourist. The busy programme of activity to highlight the island of Ireland in North America this year as a premier destination for business travellers includes familiarisation visits for decision-makers working in the MICE sector, networking events, direct marketing, as well as business tourism promotions like IMEX America in October.

  Ciarán McLoone, Dublin Convention Bureau; Roisín Gaffney, Fáilte Ireland; Paula Cogan, River Lee Hotel; Paula Stephens, The Merchant Hotel; Áine O’Keeffe, Ovation Ireland; Alison Metcalfe, Tourism Ireland; Stephanie Hayes, Clontarf Castle; Karina Dunne, Druids Glen Resort; Seán Carney, Lough Eske Castle; and Dana Welch, Tourism Ireland, at the ‘Meet in Ireland’ networking event in Toronto.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed an estimated 8.6 million overseas visitors to the island of Ireland, delivering revenue of about €4.26 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is, available in ten different language versions for over 30 individual markets around the world. In 2014, attracted about 14.25 million visitors.


Previous Press Release

11 May 2015

Highlighting North West 200 around the world