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28 May 2015

Tourism Ireland welcomes growth of +11% in overseas holidaymakers to Northern Ireland in 2014

Strong growth of +12% in GB holidaymakers in 2014

Welcoming the figures for overseas visitors to Northern Ireland for 2014 issued by NISRA today, Niall Gibbons, CEO of Tourism Ireland, said: “Figures published by NISRA today show that overseas visitors to Northern Ireland increased by +6% last year and overseas holidaymakers increased by +11%, over 2013. I am particularly pleased to see growth of +12% in GB holidaymakers. Visitor numbers from North America for 2014 are very strong – a +38% increase in all North American visitors and +16% in holidaymakers. Throughout 2014, Tourism Ireland undertook a packed programme of promotions, to bring Northern Ireland to the attention of people everywhere.”
Tourism Ireland’s targets for 2015 will see Northern Ireland welcome almost 1.9 million visitors, representing growth of +6% over 2014. Niall Gibbons continued: “Following a successful 2014, ambitious targets have been set for 2015. This week’s Irish Open at Royal County Down has certainly brought an increased focus on golf in Northern Ireland and our ‘Home of Champions’ golf campaigns have been capitalising on this huge international interest since the beginning of 2015, reminding golfers everywhere about the fantastic golf courses where our champions honed and perfected their skills. And once again, we have joined forces with Game of Thrones creators HBO, leveraging the incredible success of the hugely popular TV series to showcase Northern Ireland around the world. Our Game of Thrones campaign is under way right now and is building on the huge success of last year – when our campaign generated almost one million clicks, comments and shares, reaching about 100 million fans across the world.

“We continue to highlight iconic experiences all over Northern Ireland – including Titanic Belfast, the Giant’s Causeway and our unique National Trust properties. The Causeway Coastal Route, and driving holidays to Northern Ireland, are also being promoted widely. We are partnering with KLM and KLM International to maximise the promotion of their new flight from Amsterdam; and will work with easyJet later this year, to maximise its expansion of services from London, Liverpool, Birmingham and Manchester. We also continue to target people of Ulster-Scots descent.”


Notes To Editors