100,000 Canadians read about wonderful culinary experience of Northern Ireland
“Pristine ingredients and artisanal foods are not hard to come by in this part of the world”, says Canadian magazine
Some 100,000 readers of Taste & Travel magazine in Canada are reading all about the rich culinary experience on offer in Northern Ireland. The current edition of Taste & Travel, a glossy lifestyle magazine, includes an eight-page spread dedicated to Northern Ireland.
Tourism Ireland invited the magazine’s editor to visit last year. The resulting article – which appears under the headline “Northern Exposure” – describes the “exciting developments” taking place in the culinary scene here. The author says that “pristine ingredients and artisanal foods are not hard to come by in this part of the world”.
Lough Erne Resort gets a special mention in the opening paragraph – “famous for its lake fish, island-pastured lamb, Inishmacsaint beer, and President Obama’s favourite, Kettyle beef”. The author describes dining in OX Belfast as “pure pleasure”.
Also featured in the article is a walking tour with Belfast Food Tours, as well as some wonderful places like the Brewer’s House in Donaghmore, Ditty’s Bakery in Magherafelt, Brown’s Restaurant & Champagne Lounge, Pike ‘N’ Pommes food truck, Broglasco Farm (where the award-winning Broighter Gold rapeseed oil is produced), Bushmills Inn, James Street South Cookery School, Newforge House in Armagh, Abernethy Butter and The Parson’s Nose in Hillsborough. Tourism Minister Arlene Foster recently announced that 2016 will be Northern Ireland’s Year of Food – giving more tourists an appetite to visit Northern Ireland. Tourism Ireland will be taking every opportunity to highlight and celebrate our wonderful food scene, promoting Northern Ireland food in Canada and elsewhere around the world.
Dana Welch, Tourism Ireland’s manager Canada, said: “We are delighted with the coverage in the latest edition of Taste & Travel magazine, which is an excellent way of showcasing Northern Ireland and its excellent food offering to a large audience of potential holidaymakers. Northern Ireland is increasingly becoming known for its cuisine, with a reputation for high quality, natural products used in both traditional and innovative dishes. Food is such a vital component of the holiday experience nowadays, with travellers becoming more and more discerning about food, and where and what they eat. The fact that it is possible to enjoy excellent cuisine, and enjoy our rich culture and heritage, very much appeals to Canadian travellers, so it makes sense for us to highlight Northern Ireland as a superb food tourism destination.”
Tourism Ireland undertakes a busy publicity programme around the world each year to raise the profile of the destination – and media visits to Northern Ireland are a key element of that programme. In 2014, more than 2,000 print, online and broadcast articles and stories delivered positive messages about Northern Ireland to potential visitors around the world. Tourism Ireland estimates that this exposure was worth approximately £82 million. Dana Welch continued: “Publicity is an important element of our overall promotional programme, helping to raise awareness through the media in Canada of the many things to see and do on a holiday in Northern Ireland.”
Northern Ireland’s culinary scene is highlighted in Taste & Travel magazine in Canada.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
- Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
- In 2014, we welcomed an estimated 1.8 million overseas visitors to Northern Ireland, delivering revenue of about £508 million.
- Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2014, Ireland.com attracted about 14.25 million visitors.