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May

19 May 2015

Royal visit to provide tourism boost

Tourism Ireland welcomes visit by The Prince of Wales and The Duchess of Cornwall

Tourism Ireland welcomes this week’s visit by The Prince of Wales and The Duchess of Cornwall, which is more good news for tourism and another unique opportunity to convince potential holidaymakers in our largest tourism market to visit the island of Ireland during 2015.

During their time here, the royal couple will enjoy our wonderful scenery, culture and hospitality. Their programme includes a celebration of Irish crafts, music and dance at NUI Galway and a visit to the Burren. They will also visit the grave of WB Yeats at Drumcliffe and will spend time at the Sligo Races, before continuing to Northern Ireland, where they will view the wonderful gardens at Mount Stewart.

A large media contingent has travelled to Ireland with the royal couple to cover the visit, bringing the story to millions of people in Britain and elsewhere around the world. Tourism Ireland’s promotional activity in Britain to leverage the tourism benefits of the visit includes:

  • a specially-created section on Tourism Ireland’s website, Ireland.com, highlighting places which feature on the royal itinerary and useful information for people who wish to come and follow in the footsteps of the royal couple for themselves;
  • footage of the Wild Atlantic Way – particularly highlighting locations on the itinerary – is running on key websites in Britain;
  • advertising in the Telegraph (‘Weekend’ supplement) and online; and
  • distribution of film footage and images of Ireland to influential British travel and lifestyle media.

Niall Gibbons, CEO of Tourism Ireland, said: “With Ireland very much in the news spotlight again this week during the visit by The Prince of Wales and The Duchess of Cornwall, Tourism Ireland will take every opportunity to maximise the tourism benefits of the royal visit. Journalists from Great Britain, and elsewhere, are in Ireland to cover details of the visit, beaming images of the island of Ireland, including some of our major tourist attractions like the Burren and Mount Stewart, directly into the homes of millions of potential visitors everywhere. We are working to exploit this unique opportunity to highlight Ireland as a wonderful holiday destination, not only in Great Britain, but in other countries around the world.

“Great Britain is the largest market for tourism to the island of Ireland and 2015 has got off to a positive start, with the most recent CSO figures showing growth of +14% for the first quarter, an additional 90,000 British visitors compared with the same three-month period last year. Tourism Ireland is determined to ensure that tourism growth continues and we have an extensive programme of promotions under way across Britain in 2015.”

Niall Gibbons, CEO of Tourism Ireland (left), greeting HRH The Prince of Wales and the Duchess of Cornwall, at a welcome reception which included craft demonstrations, traditional music and Irish dancing performances, at the National University of Ireland, Galway.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed an estimated 8.6 million overseas visitors to the island of Ireland, delivering revenue of about €4.26 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2014, Ireland.com attracted about 14.25 million visitors.