New Tourism Ireland campaign targets LGBT community around the world for weddings and honeymoons in Ireland
Following the ‘yes’ vote in Friday’s referendum, the campaign is being rolled out in nine markets – including Britain, the United States, Canada, the Nordic region, Australia, France, Spain, Italy and Germany. It includes advertising on Facebook directing people to a specially-created section on Tourism Ireland’s website, Ireland.com
, which is highlighting great wedding venues and “dreamily romantic locations to tie the knot”, as well as cool bars and clubs. It also features a brand new video
showcasing our spectacular scenery and The Outing, the world’s first-ever LGBT matchmaking festival, an offshoot of the Lisdoonvarna Matchmaking Festival which takes place in October.
New research unveiled at World Travel Market 2014 showed the annual spend on travel by lesbian, gay, bisexual and transgender people exceeded USD$200 billion for the first time in 2014. The report showed LGBT Europeans have a total spend on travel of USD$66.1 billion.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- In 2014, we welcomed an estimated 8.6 million overseas visitors to the island of Ireland, delivering revenue of about €4.26 billion. Overseas tourism business accounts for 59% of all tourism revenue.
- Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2014, Ireland.com attracted about 14.25 million visitors.