Hundreds of thousands of German and Swiss travellers will read all about cruising on the Shannon
Nine leading journalists from Germany and Switzerland have been visiting Ireland this week and enjoyed cruising on the River Shannon, as guests of Tourism Ireland and German cruising tour operator, Le Boat.
Representing various print and online publications, with a combined audience of hundreds of thousands of readers – or potential German and Swiss holidaymakers – the journalists were here to find out more about cruising holidays on the Shannon and its tributaries, and to experience at first-hand the spectacular scenery and the wealth of things to see and do in this part of the Ireland.
The group enjoyed cruising on Lough Derg, stopping off in Terryglass and in Garrykennedy, where they had a cooking demo and lunch at Larkins Bar & Restaurant. They visited Portumna Castle, Clonmacnoise and Ballynahown Craft Village during their time here and even tried a golf lesson at Glasson Hotel & Golf Club.
Zoë Redmond, Tourism Ireland’s manager for Central Europe, said: “Tourism Ireland was delighted to bring this group of journalists to Ireland. Fact-finding visits like this are very important; they are a really effective way for us to get positive exposure for Tipperary through the media in Germany and Switzerland, helping us to showcase cruising holidays and the superb tourism experience on offer in this part of Ireland to thousands of potential German and Swiss holidaymakers.”
2014 was the strongest year ever for visitors to Ireland from Germany and Tourism Ireland is undertaking another busy programme of promotions throughout 2015, to keep the momentum going and build on that success. 2015 has got off to a positive start, with the most recent CSO figures showing growth of +4% in visitor numbers from Germany, for the January to March 2015 period.
German and Swiss journalists with Daniel Farrell, Tourism Ireland (fourth left), at Clonmacnoise jetty.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- In 2014, we welcomed an estimated 8.6 million overseas visitors to the island of Ireland, delivering revenue of about €4.26 billion. Overseas tourism business accounts for 59% of all tourism revenue.
- Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2014, Ireland.com attracted about 14.25 million visitors.