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29 May 2015

From Russia with love!

Business tourism buyers from Moscow check out Dublin, Galway and the Wild Atlantic Way

Nine leading business tourism companies from Russia have been visiting Ireland.

The group included senior representatives of companies based in Moscow who are involved in the MICE (meetings, incentive, conferences and events) sector, responsible for organising international conferences, meetings and large-scale incentive events around the world. They were here to check out some of our meeting facilities and accommodation, as well as the great experiences business delegates can enjoy in Ireland on the sidelines of their conference or meeting.

Their itinerary – organised and operated by GoodCause Travel and supported by Tourism Ireland – included Dublin, Galway and the Wild Atlantic Way. It featured a panoramic tour of Dublin and a visit to the Guinness Storehouse; a guided walk in Galway city; as well as Connemara – and visits to Dan O’Hara’s Homestead in Lettershea, Kylemore Abbey & Gardens, Delphi Lodge and Maam Valley. The group also visited Se├ín’s Bar in Athlone and Kilbeggan Distillery and undertook site inspections of the conference facilities at various hotels.

David Boyce, Tourism Ireland, said: “We are pleased that so many of these leading Russian business tourism companies have taken the time to visit Ireland, to experience our superb facilities at first-hand. Business tourism is an important, high-yield sector and Tourism Ireland is working hard to spread the word about the world-class meetings, conference and incentive facilities on offer right around the island of Ireland. And, while the majority of our overseas visitors come from the core tourism markets of Great Britain, North America and Mainland Europe, it is important that we expand our focus beyond these markets and look to the longer-term opportunities presented by Russia and the other BRIC (Brazil, Russia, India and China) countries.”

Olga Walker, GoodCause Travel, said: “The buyers felt truly inspired and already we have two groups confirmed for Ireland – for June and September 2015 – as a result of this visit."

  Russian business tourism buyers at Kylemore Abbey, with Olga Walker, GoodCause Travel (centre), and tour guide Oxana Tovtina (left).

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed an estimated 8.6 million overseas visitors to the island of Ireland, delivering revenue of about €4.26 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is, available in ten different language versions for over 30 individual markets around the world. In 2014, attracted about 14.25 million visitors.