Over 150,000 people in Finland will soon be reading all about Kilkenny and Ireland’s Ancient East – following the visit of 17 Finnish journalists last week.
Invited here by Tourism Ireland in conjunction with the General Union of Journalists in Finland, the group represented a variety of travel, current affairs and political publications, with a combined audience of more than 150,000 people across Finland. They were visiting Ireland to learn about our the Irish economy and political system, as well as our rich culture and heritage.
The group’s itinerary – designed by Fáilte Ireland – arrived included a walk along the Medieval Mile and a visit to the Black Abbey. They also enjoyed tours of the new Smithwick’s Experience Kilkenny and Kilkenny Castle.
Aileen Hickey, Tourism Ireland’s manager for the Nordic Region, said: “Tourism Ireland was delighted to bring this group of journalists to Co Kilkenny and Ireland. Fact-finding visits like this are very important; they are a really effective way for us to get positive exposure for Kilkenny and Ireland’s Ancient East through the media in Finland, helping us to showcase the superb tourism experience on offer in this part of Ireland to hundreds of thousands of potential Finnish holidaymakers.”
Martin Hanrahan (left), Cillian Hegarty (back), Laura Walsh (fifth right) and Monika Jurkiewics (right), all Smithwick’s Experience Kilkenny, welcome Finnish journalists.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- In 2014, we welcomed an estimated 8.6 million overseas visitors to the island of Ireland, delivering revenue of about €4.26 billion. Overseas tourism business accounts for 59% of all tourism revenue.
- Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2014, Ireland.com attracted about 14.25 million visitors.