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06 May 2015

Brazilian tour operators give Ireland the thumbs up!

Tourism Ireland invited representatives of Donato Viagens – a leading Brazilian tour operator – to visit Ireland.

Mariana Barros and Fabio Meirelles were here on a fact-finding visit, to sample at first-hand the superb experience on offer here for Brazilian holidaymakers. Following an itinerary designed by Fáilte Ireland, they took in some of our top visitor attractions including the National Library of Ireland (where they saw the Yeats exhibition), Trinity College, the Guinness Storehouse, Brú na Bóinne Visitor Centre, the Cliffs of Moher, Kilkenny Castle and Malahide Castle. They also enjoyed a musical pub crawl in Dublin, a backstage tour of the Abbey Theatre and tried their hand at hurling at Nowlan Park in Kilkenny. They plan to produce a promotional video of their time in Ireland.
David Boyce, Tourism Ireland, said: “There is really no substitute for being able to come here and experience what Ireland has to offer at first-hand; our aim is that when these tour operators return home, they will be even more enthusiastic about the destination, helping to secure a greater share of their business for Ireland.

“While the majority of our overseas visitors come from the core markets of Great Britain, North America and Mainland Europe, it is important that we expand our focus and look outside these markets for new opportunities. And while visitor numbers from markets like Brazil are small right now, when compared to our more established tourism markets, it is important to remember that visitors from long-haul markets spend more than the average visitor and typically stay longer than visitors from closer to home.”

According to CSO figures for the first quarter of 2015, visitor numbers from Ireland’s long-haul markets have grown by +9%, when compared with the same four-month period in 2014.

  Brazilian tour operators Mariana Barros (left) and Fabio Meirelles, at Kilkenny Castle.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed an estimated 8.6 million overseas visitors to the island of Ireland, delivering revenue of about €4.26 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is, available in ten different language versions for over 30 individual markets around the world. In 2014, attracted about 14.25 million visitors.