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25 May 2015

‘Big drive’ to grow golf tourism at BMW PGA Championship in Wentworth

Tourism Ireland’s drive to grow the number of golf visitors to the island of Ireland continued over the weekend – at the BMW PGA Championship at Wentworth, in south east England. A number of golf and tourism operators joined Tourism Ireland at this important event in the golfing calendar.

One of the European Tour’s biggest golf competitions, the BMW PGA Championship attracts top players and thousands of spectators and international media each year – providing a fantastic platform to highlight our world-class golf. Golf holidays on the island of Ireland are a major focus for Tourism Ireland in Britain, and in other key markets around the world, and the organisation has a busy programme of promotions under way to grow the number of golf tourists in 2015 and beyond. David Boyce, Tourism Ireland’s deputy head of Britain, said: “Our presence at the BMW PGA Championship was another excellent opportunity to the world-class golf on offer right around the island of Ireland, as well as next weekend’s Irish Open at Royal County Down. Tourism Ireland has a busy promotional programme under way this year, to encourage more golfers in Britain to consider a golfing holiday in Ireland. Our message is that the island of Ireland offers golfers the complete package – with top courses, stunning scenery and the warmest of welcomes.”

Tourism Ireland’s golf promotions this year includes press and online advertising in conjunction with leading online golf tour operators, such as Your Golf Travel and; a presence at other golf events, including the Scottish Golf Show; and regular email marketing to a database of more than 10,000 golfers around Britain. Influential golf journalists have also been invited by Tourism Ireland to come and sample our golf offering throughout 2015.


Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed an estimated 8.6 million overseas visitors to the island of Ireland, delivering revenue of about €4.26 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is, available in ten different language versions for over 30 individual markets around the world. In 2014, attracted about 14.25 million visitors.


Previous Press Release

24 May 2015

Ireland says “I Do”!