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14 May 2015

Asia focus on the island of Ireland in Bali

Tourism Ireland, together with Visit Belfast, is taking part in a major travel event in Bali this week, in a bid to boost tourism numbers from the Asia Pacific, Middle East and Africa region (APMEA).

The event – organised by VisitBritain and called Destination Britain APMEA – involves a B2B workshop of pre-scheduled appointments, as well as networking sessions, with more than 80 top travel agents and tour operators from 17 countries across the APMEA region. It offers a truly excellent opportunity to showcase the island of Ireland to the influential travel professionals in attendance and encourage them to introduce Ireland to their programmes, or to extend the programmes in which Ireland already features.

Tourism Ireland works closely with VisitBritain, particularly in long-haul markets outside of Europe and North America, to promote the island of Ireland and Great Britain as destinations to be visited as part of a single holiday. A key message for Tourism Ireland to buyers from China and India is the British-Irish Visa Scheme, which was launched last autumn and which enables visitors from those countries to visit both Ireland and the UK on a single visa of either country.

Simon Gregory, Tourism Ireland’s director of markets, said: “We are delighted to work with VisitBritain once again this year for Destination Britain APMEA. Promotions like this are an invaluable part of our overall marketing effort to raise awareness of the island of Ireland in emerging tourism markets. 2014 was a record year for visitor numbers from our long-haul markets – and 2015 has also got off to a positive start, with the most recent CSO figures showing growth of +12% in visitor numbers from our emerging markets for the first three months. Tourism Ireland is determined to ensure that this tourism growth continues.

“The majority of our overseas visitors come from the core markets of Great Britain, North America and Mainland Europe, and while this will continue, we know it is important to expand our focus beyond these markets and look to the long-term opportunities presented by markets like China, India and the Middle East. Visitors from long-haul markets stay twice as long as the average holidaymaker, are more likely to travel throughout the island and make a significant economic contribution to numerous tourism sectors.”

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed an estimated 8.6 million overseas visitors to the island of Ireland, delivering revenue of about €4.26 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is, available in ten different language versions for over 30 individual markets around the world. In 2014, attracted about 14.25 million visitors.

Previous Press Release

12 May 2015

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