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May

12 May 2015

120,000 Canadians read about the Wild Atlantic Way

Popular Canadian travel magazine tells readers about “catching craic on the Wild Atlantic Way”

Some 120,000 readers of Ensemble Vacations magazine in Canada are reading all about the spectacular scenery of the Wild Atlantic Way. The current edition of Ensemble Vacations, a glossy lifestyle magazine, includes a four-page spread dedicated to the West of Ireland.

Tourism Ireland invited the author of the article to visit last year. The resulting article – which appears under the headline “Catching craic on the Wild Atlantic Way” – describes “this epic coastal drive”, the Cliffs of Moher and the “rocky beaches and grassy fields” of Co Clare, as well as the Burren, which is “punctuated with wildflowers, perfect for hiking”. The article also describes a wonderful meal prepared by Burren Fine Wine & Food in Ballyvaughan, as well as the fish in the Burren Smokehouse, which is “as moist, flaky and plump as I could hope for”.

In Co Kerry, the writer visits the Tinteán Ceoil in Cloghane for a traditional Irish session, where she says that the music is “euphoric”; she describes Dingle as “endearing” and a “pretty place full of colourful row houses with flower boxes out front”

In 2014, almost 8,000 print, online and broadcast articles and stories delivered positive messages about Ireland to potential visitors around the world. Tourism Ireland estimates that this exposure was worth approximately €290 million. Dana Welch, Tourism Ireland’s manager Canada, said: “We are delighted with the coverage in the latest edition of Ensemble Vacations magazine, which is an excellent way of showcasing the Wild Atlantic Way to a large audience of potential holidaymakers. Tourism Ireland in Canada undertakes a busy publicity programme each year, to raise the profile of the destination and the many things to see and do on a holiday in Ireland.”

Speaking about the importance of the Canadian market for tourism to the island of Ireland, Dana Welch continued: “2014 was the best year ever for Irish tourism from Canada – with visitor numbers increasing by +30% over 2013. And the outlook for 2015 is positive, particularly given that the number of airline seats from Canada is set to increase by +22% in the peak summer months. Our message for Canadian holidaymakers is that the island of Ireland has never been so convenient or more affordable to get to.”<

The Wild Atlantic Way is highlighted in Ensemble Vacations magazine in Canada.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed an estimated 8.6 million overseas visitors to the island of Ireland, delivering revenue of about €4.26 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2014, Ireland.com attracted about 14.25 million visitors.

Previous Press Release

11 May 2015

Highlighting North West 200 around the world