Images of Fermanagh, our spectacular scenery and world-class food, have been beamed into the homes of more than one million Australians – in a brand new cookery series fronted by Dublin-born chef and restaurateur Colin Fassnidge.
Channel 7 in Australia – working with Tourism Ireland in Sydney – produced the new, two-part series, called My Ireland with Colin, which has aired to an audience of more than one million viewers.
Fassnidge, who has become a celebrity chef in his adopted Australia, runs two successful restaurants in Sydney and is a guest judge on a popular cooking game show called My Kitchen Rules, which airs in Australia (also on Channel 7). Last autumn, he rode a Ducati 1200 around the island of Ireland, followed closely by his film crew capturing footage for My Ireland with Colin – seeking out some of our culinary delights, local produce and hidden gems including Fermanagh Black Bacon. Filming was carried out on Inishcorkish Island, on Upper Lough Erne, where butcher Pat O’Doherty keeps his own herd of pigs.
Diane Butler, Tourism Ireland’s manager for Australia and New Zealand, said: “We were delighted to work with Channel 7, to bring Colin Fassnidge and his crew to Fermanagh during filming for this brand new TV series. It’s a fantastic opportunity to get positive exposure in Australia, showcasing our local food at its best. The island of Ireland is becoming increasingly well-known for its food offering, with a reputation for high quality, natural produce used in both traditional and innovative dishes. My Ireland with Colin is also showcasing our spectacular scenery, including the Fermanagh Lakelands, to more than one million people, helping to inspire ‘foodies’ and prospective holidaymakers to come and discover the island of Ireland for themselves.”
Tourism Ireland recently unveiled a new, three-year strategy to grow visitor numbers from Australia. The strategy sets out challenging and ambitious targets which will see the number of Australian visitors to the island of Ireland grow by +20% by the end of 2017. Diane Butler said: “Building on the strong performance of recent years, and the increased number of one-stop flights via the Middle East, we have set challenging targets for the 2015-2017 period. I am confident that our new, focused strategy will deliver on the targets we have set for growth in Australian visitors, between now and 2017.”
Colin Fassridge (right) with butcher Pat O’Doherty (second right), during filming for a new travel and cooking show airing in Australia; also pictured are Paul Melville (director) and David Rose (cameraman).
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
- Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
- In 2014, we welcomed an estimated 1.8 million overseas visitors to Northern Ireland, delivering revenue of about £508 million.
- Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2014, Ireland.com attracted about 14.25 million visitors.