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May

06 May 2015

1.7+ million people in India to read about Ireland

More than 1.7 million people in India will be reading all about the island of Ireland later this year – following the visit of five leading journalists from India this week.

Invited here by Tourism Ireland, the group of journalists is from a variety of travel, lifestyle and fashion publications (including the Indian version of Elle magazine), with a combined circulation of over 1.7 million people across India. They are here to experience what a holiday in Ireland has to offer – so that they can inspire their readers to put the island of Ireland on their holiday ‘wish list’ for 2015 and beyond.

Their itinerary – designed by Fáilte Ireland and Tourism NI – includes a tour of Dublin Castle and Christ Church Cathedral; a visit to Clonmacnoise and a walking tour of Galway; a cruise on Lough Gill, followed by visits to Yeats’ Grave in Drumcliffe and Lissadell House & Gardens; a tour of the Marble Arch Caves and a boat trip on the Fermanagh lakes; as well as a Belfast city tour and a special Game of Thrones afternoon tea!

Amanda Burns, Tourism Ireland’s manager Asia, said: “Tourism Ireland was delighted to bring this group of influential journalists to the island of Ireland – helping us to spread the good news about the destination through the media in India. There really is no substitute for being able to come here and experience what Ireland has to offer at first-hand. The journalists were impressed by our spectacular scenery, the range of things to see and do, as well as by the friendliness of the people they met. I am confident that their visit will result in extensive and positive publicity for the island of Ireland, in a range of online and print publications in India.”

A key message for Tourism Ireland in India this year is the new British-Irish Visa Scheme, which enables visitors from India and China to visit both Ireland and the UK in 2015 on a single visa of either country. Amanda Burns continued: “The introduction of the British-Irish Visa Scheme is really good news, making it easier than ever before for visitors from India and China to visit the island of Ireland. Given that visitors from these markets are travelling a considerable distance, and often want to include more than one destination on their itinerary, it makes sense to make it as easy as possible for them to visit both Ireland and the UK on a single visa. We are working closely with our colleagues in VisitBritain, to leverage the benefits of the new scheme in both India and China.”

  Beena Menon, Tourism Ireland (third left) with Indian journalists Srinivasa Ramanujam (The Hindu newspaper), Mallica Singh (CEO India magazine), Susheela Nair (freelance), Vatsala Chhibber (Elle India magazine) and Shalini Sharma (Hi Blitz magazine), at Lissadell House in Sligo.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed an estimated 8.6 million overseas visitors to the island of Ireland, delivering revenue of about €4.26 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2014, Ireland.com attracted about 14.25 million visitors.