Tourism Ireland warmly welcomes the announcement by Belgian-based VLM Airlines of its new flights from Luton and Birmingham to Waterford, which will commence at the end of April. Working closely with airlines to build demand for routes is a key priority for Tourism Ireland and these new services will certainly provide a welcome boost for tourism from the all-important British market to Waterford and the South East.
Niall Gibbons, CEO of Tourism Ireland, said: “The announcement by VLM Airlines of new services from Luton and Birmingham to Waterford is good news for tourism and will certainly help boost both leisure and business travel from Britain to Waterford and the South East in 2015. We look forward to working closely with VLM Airlines to maximise the promotion of the new flights. As an island, the importance of convenient, direct, non-stop flights cannot be overstated – they are absolutely critical to achieving growth in inbound tourism.”
Great Britain is our largest tourism market and in 2014 we saw growth of +8% in visitor numbers from Britain, an additional 235,000 British visitors compared to 2013.
Notes To Editors
Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
In 2014, we welcomed an estimated 8.6 million overseas visitors to the island of Ireland, delivering revenue of about €4.26 billion. Overseas tourism business accounts for 59% of all tourism revenue.
Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2014, Ireland.com attracted about 14.25 million visitors.