Positive start to the tourism year as Tourism Ireland rolls out its promotional programme around the world
Commenting on today’s figures from the CSO for overseas visitors to Ireland between December 2014 and February 2015, Niall Gibbons, CEO of Tourism Ireland, said: “Today’s figures represent a really positive start to 2015, as we roll out our promotional programme around the world. I am delighted to see an increase in overseas visitor numbers of +10% between December 2014 and February 2015, about 134,300 additional visitors when compared with the same three-month period last year. I am really pleased to see growth from our main market areas around the world – including Britain (+7.7%), North America (+6.6%) and Mainland Europe (+18%).
Niall Gibbons continued: “Our promotions received a tremendous boost earlier this month, with our Global Greening initiative for St Patrick’s Day – which was even bigger and better than ever before. Vast positive coverage was generated around the world in print, broadcast, social and online media – as the ‘greenings’ captured the imaginations of people everywhere at a key time for holiday planning and decisions. St Patrick’s Day traditionally marks the real start of the tourism season for us and we took every opportunity to capitalise on Ireland’s heightened profile. Our aim is to ensure that 2015 is the best year ever for Irish tourism when we expect to welcome 7.74 million visitors – surpassing the previous record year of 2007.”
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- In 2014, we welcomed an estimated 8.6 million overseas visitors to the island of Ireland, delivering revenue of about €4.26 billion. Overseas tourism business accounts for 59% of all tourism revenue.
- Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2014, Ireland.com attracted about 14.25 million visitors.