Kicking off an extensive programme of St Patrick’s celebrations around the world, Seán Sherlock TD, Minister of State at the Department of Foreign Affairs, hosted a reception sponsored by Tourism Ireland in the House of Lords in London today. The event, celebrating British-Irish relations, was attended by members of the House of Lords and House of Commons, as well as leaders of the Irish community living in London, influential travel trade, business tourism and media contacts.
Today’s event in the House of Lords marks the start of a packed week of promotional activity for Tourism Ireland around the world. Tourism Ireland’s St Patrick’s 2015 programme will span Great Britain, Mainland Europe, North America, Australia and New Zealand, as well as emerging tourism markets like China, India, Brazil and South Africa. Last month, Tourism Ireland announced details of some of the famous attractions and sites around the world which will join its Global Greening initiative this year to mark St Patrick’s Day. From Rome to Rio and from London to Las Vegas, a host of major landmarks and iconic sites around the world will be illuminated in green on 17 March – including the Colosseum, the Sacré-Cœur Basilica in Paris, the Christ the Redeemer statue in Rio de Janeiro and even the Equator Sign and Line in Uganda!
Niall Gibbons, CEO of Tourism Ireland; Baroness Harris of Richmond; and Seán Sherlock TD, Minister of State at the Department of Foreign Affairs and Trade, at the gala St Patrick's reception in the House of Lords.
Notes To Editors
Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
In 2014, we welcomed an estimated 8.6 million overseas visitors to the island of Ireland, delivering revenue of about €4.26 billion. Overseas tourism business accounts for 59% of all tourism revenue.
Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2014, Ireland.com attracted about 14.25 million visitors.