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20 Mar 2015

The island of Ireland is all ‘tee’ed up’ for golf tourism from Britain

Top GB golf writers take part in Tourism Ireland golf day in Goodwood

Tourism Ireland in Great Britain kicked off its 2015 golf season this week, with a special media golf day at the West Sussex golf course of Goodwood.

Some 26 leading British golf writers – representing major titles like The Times, Daily Mail, Daily Mirror, Golf World and Golf Today – attended the event, which was organised by Tourism Ireland to highlight our world-class golf, this year’s Irish Open at Royal County Down, as well as links golf along the Causeway Coastal Route and Wild Atlantic Way. Two of the top golf tour operators in Britain also attended.

Golf holidays on the island of Ireland are a major focus for Tourism Ireland in Britain, and in other key markets around the world, and the organisation has a busy programme of promotions under way to grow the number of golf tourists in 2015 and beyond. David Boyce, Tourism Ireland’s deputy head of Britain, said: “Our golf media day was an excellent opportunity to highlight this year’s Irish Open at Royal County Down, as well as the world-class golf on offer right around the island of Ireland, to some of the most influential golf journalists in Britain. Tourism Ireland has a busy promotional programme under way this year, to encourage more golfers in Britain to consider a golfing holiday in Ireland. We are highlighting the fact that we have some of the very best golf in the world, emphasising ease of access and the great value of a golf holiday on the island of Ireland.”

Tourism Ireland’s promotions in Britain are highlighting the Irish Open, which takes place at Royal County Down in May. The organisation’s activity this year includes TV, press and online advertising in conjunction with leading online golf tour operators; a presence at various golf events, like the Scottish Golf Show in March and the BMW PGA in May; and regular e-newsletters to a database of more than 10,000 golfers around Britain. An online competition to win tickets to the Irish Open, linking to special golf offers on Tourism Ireland’s website, Ireland.com, is running between March and May on golf websites in Britain. And other influential golf journalists will be invited by Tourism Ireland to come and sample our golf offering throughout 2015.

  GB golf writers taking part pictured at the West Sussex golf course of Goodwood, with Joseph Cruise (second row, second left), Judith Cassidy (front, left), Clair Balmer (second row, third left) and David Boyce (front, second left), all Tourism Ireland.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
  • In 2014, we welcomed an estimated 1.8 million overseas visitors to Northern Ireland, delivering revenue of about £508 million.
  • Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2014, Ireland.com attracted about 14.25 million visitors.