Minister for Agriculture, Food and the Marine, Simon Coveney TD, was in Italy this week, as part of a ‘Promote Ireland’ programme around St Patrick's Day – helping to promote tourism to Ireland in 2015.
The visit by Minister Coveney coincided with the ‘greening’ of the Colosseum in Rome – which is participating in Tourism Ireland’s Global Greening initiative for the first time in 2015.
Tourism Ireland’s St Patrick’s 2015 programme will span Great Britain, Mainland Europe, North America, Australia and New Zealand, as well as emerging tourism markets like China, India, the Middle East and South Africa. More than 150 landmark buildings and iconic sites around the world are going green
to celebrate St Patrick’s Day. In Italy, as well as the Colosseum, the Leaning Tower of Pisa is also joining Tourism Ireland’s Global Greening initiative this year.
Niamh Kinsella, Tourism Ireland’s manager in Italy, said: “We are delighted that Minister Coveney was with us in Italy for the important St Patrick’s period, to help us deliver the message about the many great reasons to visit Ireland this year. In 2014, we welcomed almost 258,000 visitors from Italy to Ireland. Tourism Ireland has a busy programme of promotions under way in 2015, to keep the momentum going and build on that success.”
Tourism Ireland’s programme of activity in Italy this year includes co-operative activity with key airline partners like Aer Lingus, Ryanair and Jet2 – to highlight, and drive demand for, flights from Italy to the island of Ireland. Campaigns with some of the top online travel agents like eDreams, Logitravel and Volagratis will run in April and May. Tourism Ireland is very active on social media in Italy, with almost 170,000 Facebook
fans and almost 7,000 followers on Twitter
. The organisation also operates a busy, year-round programme of PR and publicity, which includes press trips to Ireland for key travel and lifestyle journalists, as well as the distribution of regular e-newsletters and press releases. Tourism Ireland’s publicity programme in Italy in 2015 will generate positive media coverage for Ireland worth more than €15.5 million. Tourism Ireland is also working closely with Bord Bia and Irish government representatives on the Irish Pavilion for Expo 2015, where it will host events for key Italian media and travel trade contacts.
Minister Simon Coveney (centre) with HE Bobby McDonagh, Irish Ambassador to Italy; Maria Gemma Azuni; vice president of the Vicario dell’Assemble a Capitolina; Niamh Kinsella and Finola O’Mahony, both Tourism Ireland, at the ‘greened’ Colosseum in Rome.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- In 2014, we welcomed an estimated 8.6 million overseas visitors to the island of Ireland, delivering revenue of about €4.26 billion. Overseas tourism business accounts for 59% of all tourism revenue.
- Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2014, Ireland.com attracted about 14.25 million visitors.