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11 Mar 2015

Liam Neeson joins Tourism Ireland to wish the world a Happy St Patrick’s Day

International film star Liam Neeson lends his voice to new Tourism Ireland film celebrating the greenest day of the year and invites the world to visit the island of Ireland

Liam Neeson is wishing the world a Happy St Patrick’s Day in a new Tourism Ireland campaign.

Tourism Ireland today launched a new 60-second film featuring the voice of the famous actor – to encourage prospective holidaymakers from around the world to come and visit the island of Ireland this year. The film includes fabulous footage shot around Ireland, interwoven with some wonderful images from Tourism Ireland’s Global Greening initiative, which sees famous landmarks and iconic sites illuminated in green each year to celebrate St Patrick’s Day.

Liam Neeson and Tourism Ireland are putting a call out to anyone with a love of, or interest in, Ireland to #GoGreen4PatricksDay – by watching and sharing the film – and then to come and experience all that the island of Ireland has to offer. The film will be shared by Tourism Ireland with its Facebook fans (almost three million worldwide) and Twitter followers (226,000+) and on its YouTube channel – shining a spotlight on some of the many great things to see and do here. The film will be also distributed to influential international travel and lifestyle media, through an extensive publicity and PR campaign. The aim of the online campaign is to create a clear and distinctive link between the very successful Global Greening initiative and holidays on the island of Ireland.

To view the film, click here.

Liam Neeson said: “I’m delighted to be helping Tourism Ireland celebrate St Patrick’s Day. It will be wonderful to see the world turn green again on 17 March as nations come together to celebrate the fun and warmth of the Irish.”

Niall Gibbons, CEO of Tourism Ireland, said: “We are extremely grateful to Liam Neeson for his tremendous generosity in agreeing to help us promote the island of Ireland. He is an enormously popular, global personality and I am confident that the film we have created will be seen and shared by people across the world – inspiring them to put the island of Ireland on their holiday wish-list for 2015. It’s a fun and innovative way to get people talking about the destination. This #GoGreen4PatricksDay campaign is just one element of Tourism Ireland’s plans to promote the island of Ireland around St Patrick’s Day – our on- and off-line campaigns will be working seamlessly together, to ensure that there is saturation coverage of Ireland across print, broadcast and online channels around the world.”

The #GoGreen4PatricksDay online campaign is part of Tourism Ireland’s extensive programme of consumer, media and trade promotions under way across the world this spring. In total, Tourism Ireland will spend €21.5/£17.4 million promoting the island of Ireland around the globe in the first half of 2015.

Last month, Tourism Ireland announced details of some of the famous attractions and sites around the world which will join its Global Greening initiative this year to mark St Patrick’s Day. From Rome to Rio and from London to Las Vegas, a host of major landmarks and iconic sites around the world will be illuminated in green on 17 March – including the Colosseum, the Sacré-Cœur Basilica in Paris, the Christ the Redeemer statue in Rio de Janeiro and even the Equator Sign and Line in Uganda!

International journalists – representing top media outlets from around the globe – will visit Ireland, taking in the Dublin St Patrick’s Day parade during their time here. And Tourism Ireland will also exploit the profile of St Patrick’s Day with media worldwide – sending images, video footage and news about Ireland to news desks around the world, as well as to its database of 20,000+ influential travel and lifestyle media contacts.



 

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination,
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed an estimated 8.6 million overseas visitors to the island of Ireland, delivering revenue of about €4.26 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2014, Ireland.com attracted about 14.25 million visitors.