The Black Knight becomes the Green Knight to celebrate St Patrick’s Day
The latest icon to join Tourism Ireland’s Global Greening initiative is none other than legendary South African golfer Gary Player! In a major coup for Irish tourism, the famous golfer – known as ‘The Black Knight’ – is wearing all green and joining a host of famous landmarks and iconic sites around the world for Tourism Ireland’s annual Global Greening initiative to celebrate St Patrick.
Gary Player said: “The whole world is going green for St Patrick's Day so I'm joining the celebrations and going green. Ireland is one of my favourite places to play golf; it is an island bathed in forty shades of green, so for one day only the Black Knight will be the Green Knight!”
Niall Gibbons, CEO of Tourism Ireland, said that the response to the organisation’s Global Greening idea has been phenomenal everywhere. “Our Global Greening initiative has got even bigger and better this year, with some famous additions like the Colosseum in Rome, the Sacré Cœur basilica in Paris, Edinburgh Castle, the Grand Ole Opry in Nashville, the Place de l’Etoile in Beirut and even the Equator Sign and Line in Uganda.
“We aim to bring a smile to the world this week and to convey the message that Ireland offers the warmest of welcomes and great fun, as well as fantastic scenery and cultural activities. Our St Patrick’s programme spans Great Britain, Mainland Europe, North America, Australia and New Zealand, as well as emerging tourism markets like China, India, Brazil, the Middle East and South Africa. We are using every opportunity to capitalise on Ireland’s heightened profile this week; the saturation coverage about Ireland across the global airwaves, in newspapers and digital media, is an invaluable boost for our overall tourism marketing drive this year.”
More than 160 landmark buildings and iconic sites around the world have already gone, or are set to go, green to celebrate St Patrick’s Day. They include the Great Wall of China, the London Eye, the High Roller in Las Vegas, Niagara Falls, the Leaning Tower of Pisa, Burj al Arab in Dubai and the Prince’s Palace of Monaco.
Legendary golfer Gary Player joins Tourism Ireland’s Global Greening.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
- Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
- In 2014, we welcomed an estimated 1.8 million overseas visitors to Northern Ireland, delivering revenue of about £508 million.
- Tourism Ireland’s international website is Ireland.com, which is rolling out in 11 different language versions for 30+ markets around the world this year. In 2014, Ireland.com attracted about 14.25 million visitors.