Tourism Ireland in Milan invited a leading Italian tour operator – Cocktail Viaggi – and 12 of its top-producing travel agents, all specialists in coach tour and group travel, to visit Ireland over the weekend.
The travel agents’ itinerary – designed by Fáilte Ireland – included visits to Clonmacnoise, Galway city and Connemara, as well as the Aillwee Caves and the Cliffs of Moher. The group also enjoyed a walking tour of Dublin and an evening at The Irish House Party.
Niamh Kinsella, Tourism Ireland’s manager in Italy, said: “Italy is an important market for tourism to the island of Ireland and 2015 has got off to a positive start, with the most recent CSO figures showing growth of +39% for the December 2014 to February 2015 period, an additional 15,000 Italian visitors compared with the same three-month period last year. Tourism Ireland is determined to ensure that growth continues and we have an extensive programme of promotions under way in Italy in 2015.
“Inviting influential travel agents to come and experience what’s on offer here is a key element of Tourism Ireland’s promotional programme in Italy. Our aim is that when they return home, the travel agents will be even more enthusiastic about the destination, helping to secure a greater share of their business for the island of Ireland.”
Mary O’Connor, Tourism Ireland (right); Giuseppina Villa (fifth left) and Domenica Bottecchia (sixth left), both Cocktail Viaggi; and tour guide Cecilia Bullo (left), with Italian travel agents in Furbo, Connemara.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- In 2014, we welcomed an estimated 8.6 million overseas visitors to the island of Ireland, delivering revenue of about €4.26 billion. Overseas tourism business accounts for 59% of all tourism revenue.
- Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2014, Ireland.com attracted about 14.25 million visitors.