Tourism Ireland in Madrid invited a leading Spanish tour operator – Panavisión Tours – and ten of its top-producing travel agents to visit Ireland recently.
The group’s packed programme, designed by Fáilte Ireland, included a walking tour of Dublin with Pat Liddy, a visit to the Irish National Stud & Japanese Gardens in Kildare, as well as a tour of Bunratty Castle & Folk Park. The travel agents also visited the Cliffs of Moher, Connemara and Kilbeggan Distillery in Co Westmeath.
Barbara Wood, Tourism Ireland’s manager in Spain, said: “Spain is an important market for tourism to the island of Ireland and we were delighted to see visitor numbers increase by +11% in 2014, an extra 28,000 Spanish visitors when compared to 2013. We are determined to ensure that tourism growth continues. Inviting influential travel agents and tour operators to come and experience at first-hand what’s on offer here is a key element of Tourism Ireland’s promotional programme. Our aim is that when they return home, the travel agents will be even more enthusiastic about the destination, helping to secure a greater share of their business for Ireland.”
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- In 2014, we welcomed an estimated 8.6 million overseas visitors to the island of Ireland, delivering revenue of about €4.26 billion. Overseas tourism business accounts for 59% of all tourism revenue.
- Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2014, Ireland.com attracted about 14.25 million visitors.