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17 Mar 2015

ITV’S Good Morning Britain comes to Dublin

500,000+ viewers across Britain will tune in to Dublin as ITV’s flagship breakfast show broadcasts from here on St Patrick’s Day

ITV’s flagship breakfast show, Good Morning Britain, broadcast live from Dublin today, St Patrick’s Day, to more than half a million viewers across Britain. Tourism Ireland in London invited the Good Morning Britain crew to be here specially for the St Patrick’s celebrations. The show included an interview with Brendan O’Carroll, the St Patrick’s Day 2015 grand marshall, as well as weather bulletins live from central Dublin. It also featured various Dublin locations including Trinity College, Temple Bar and the Spire on O’Connell Street.

The Good Morning Britain broadcast in Dublin was organised by Tourism Ireland in conjunction with the Irish Embassy in London and Fáilte Ireland.

Vanessa Markey, Tourism Ireland’s head of Britain, said: “The publicity value of a TV programme like Good Morning Britain is fantastic – the shows on both mornings were seen by hundreds of thousands of potential holidaymakers right across Britain, raising awareness of the many great things to see and do in Ireland and encouraging more people to come and visit in 2015. This broadcast is just one element of Tourism Ireland’s busy programme of promotions this week. Our St Patrick’s 2015 programme will span Great Britain, Mainland Europe, North America, Australia and New Zealand, as well as emerging tourism markets like China, India, the Middle East and South Africa.”

In total, Tourism Ireland has invited 56 media from 15 different countries (including Britain, the United States, Canada, Germany, France, Italy, Spain, the Netherlands, Norway, Sweden, Denmark, Belgium, India, Brazil and the Gulf States) to visit Ireland this week. Live international broadcasts are happening from a number of locations around Dublin city centre. Gabe Saglie, senior editor of Travelzoo (one of the world’s top online travel companies) is broadcasting live to 30 different TV stations across the US including major outlets like NBC, CBS and FOX – with messages about the St Patrick’s festival, the Wild Atlantic Way, Causeway Coastal Route, Yeats 150, Irish Design 2015 and Game of Thrones. Breakfast Television, Toronto's top morning show, is also broadcasting live from Dublin on two days this week (Monday 16 and Tuesday 17 March); the Breakfast Television crew will also spend three days filming in the West of Ireland

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed an estimated 8.6 million overseas visitors to the island of Ireland, delivering revenue of about €4.26 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2014, Ireland.com attracted about 14.25 million visitors.

 

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