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16 Mar 2015

6 million people in India to read about Ireland and ID2015

As part of the ongoing partnership between Tourism Ireland and VisitBritain, leading journalists from India were invited by both organisations to visit Dublin and Kildare.

Representing a variety of travel, lifestyle and fashion publications (including the Indian version of Harper’s Bazaar), with a combined circulation of almost six million people across India, the journalists were here to experience what a holiday in Ireland has to offer – so that they can inspire their readers to put Ireland on their holiday ‘wish list’ for 2015. The visit was also organised to highlight ID2015, the year of Irish Design – which is profiling Irish design and designers and showing how they reflect our unique culture, helping to give us ‘stand-out’ on the world stage.

Their itinerary, designed by Fáilte Ireland, included a visit to the Irish Design Centre in the Powerscourt Townhouse and to R&C McCormack (a jewellery shop specialising in Celtic design jewellery) in Dublin, a tour of the Newbridge Silverware Visitor Centre, was well as some ‘retail therapy’ at Brown Thomas and Kildare Village.   

Jim Paul, Tourism Ireland’s head of Australia and developing markets, said: “Tourism Ireland was delighted to bring this group of influential journalists to Ireland – helping us to spread the good news about the destination through the media in India. We are working closely with VisitBritain, particularly in long-haul markets like India and China, to reach out to people travelling to Britain and encourage them to visit the island of Ireland as part of their trip, and vice versa. A key message for us in those markets is the new British-Irish Visa Scheme, which enables people to visit both Ireland and the UK on a single visa of either country.”

  Indian journalists with Majella O’Sullivan, Newbridge Silverware Museum (third left), and tour guide Ciarán Ganter (centre), at the Newbridge Silverware Museum of Style Icons, Co Kildare.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed an estimated 8.6 million overseas visitors to the island of Ireland, delivering revenue of about €4.26 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2014, Ireland.com attracted about 14.25 million visitors.