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13 Mar 2015

3 million golfers in GB to read all about Northern Ireland’s world-class golf

Tourism Ireland ‘tees up’ the Irish Open to influential GB golf writers

Top GB golf writers were invited by Tourism Ireland to come and play some of Northern Ireland’s top golf courses, ahead of this year’s Irish Open at Royal County Down in May.

The group – representing various online and print publications with a combined readership of more than 3 million – included journalists from Golf Monthly and Golf Magic, as well as daily and regional papers like the Daily Mirror, Daily Record, Birmingham Mail, Bristol Evening Post, Scottish Sun, Scottish Express and Scotland on Sunday. They played Holywood Golf Club and Malone Golf Club, as well as Royal County Down. Their itinerary was designed by Tourism NI.

David Boyce, Tourism Ireland’s deputy head of GB, said: “Golf is a major focus for Tourism Ireland in GB again in 2015, capitalising on the global success of our golfers including Rory McIlroy, Graeme McDowell, Darren Clarke and Pádraig Harrington, and in particular, highlighting this year’s Irish Open at Royal County Down. Golf is the world’s largest sports-related travel market and Tourism Ireland is working hard to drive home the message that a golfing holiday in Northern Ireland is about much more than a round of 18 holes – the combination of our world-class golf and our unique brand of hospitality plays a key role in attracting golfers from Great Britain to visit.”

Tourism Ireland’s busy programme of golf promotions in GB this year includes TV, press and online advertising in conjunction with leading online golf tour operators; a presence at various golf events, like the Scottish Golf Show in March and the BMW PGA in May; and regular e-newsletters to a database of more than 10,000 golfers around Britain. An online competition to win tickets to the Irish Open, linking to special golf offers on Tourism Ireland’s website, Ireland.com, is running between March and May on golf websites in Britain. And other influential golf journalists will be invited by Tourism Ireland to come and sample our golf offering throughout 2015.

  GB golf writers get ready to play Royal County Down.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
  • In 2014, we welcomed an estimated 1.8 million overseas visitors to Northern Ireland, delivering revenue of about £508 million.
  • Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2014, Ireland.com attracted about 14.25 million visitors.