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06 Mar 2015

2+ million Germans to read about Donegal

More than two million Germans will soon be reading all about Donegal, following this week’s visit by a journalist from one of Germany’s most popular tabloid newspapers, Bild.

Invited here by Tourism Ireland in Frankfurt, journalist Oliver Abraham is busy checking out some of the many things to see and do on a holiday in this part of Ireland – so that he can inspire his readers around Germany to put Donegal on their holiday ‘wish list’ for 2015. His itinerary – designed by Fáilte Ireland – includes a tour of the castle and gardens at Glenveagh, as well as a guided cliff walk at Slieve League. He also enjoyed a tour, and overnight stay, at Castle Leslie in Co Monaghan.

Zoë Redmond, Tourism Ireland’s manager for Central Europe, said: “Last year was a record year for Irish tourism from Germany – when we welcomed an estimated 538,000 German visitors, an increase of +15% on 2013. Tourism Ireland is rolling out an extensive programme of promotional activity in 2015 – to keep the momentum going and build on that growth. Inviting influential journalists to come and experience what’s on offer here at first-hand is a key element of our publicity and PR programme. These visits are a really effective way for us to spread the good news about Donegal and Ireland through the media in Germany, encouraging more people to come here and experience the destination for themselves.”

  German journalist Oliver Abraham (right) with Trés Connaghan, Glenveagh National Park.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed an estimated 8.6 million overseas visitors to the island of Ireland, delivering revenue of about €4.26 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is, available in ten different language versions for over 30 individual markets around the world. In 2014, attracted about 14.25 million visitors.