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26 Mar 2015

‘Drive’ to woo British tourists

Highlighting car touring holidays on the island of Ireland at motor-racing event in England

The 2015 Goodwood Members’ Meeting took place last weekend at the historic Goodwood Motor Circuit in Chichester, England. The meeting – an invitation-only weekend of motor-racing action – was run exclusively for the members of the Goodwood Road Racing Club (GRRC) and their guests. Tourism Ireland, together with several tourism partners from Ireland, had a presence at the event, which provided an excellent opportunity to highlight our wonderful car touring routes.

Vanessa Markey, Tourism Ireland’s head of Great Britain, said: “Great Britain is the largest market for tourism to the island of Ireland and 2015 has got off to a positive start, with the most recent CSO figures showing growth of +7.7% for the December 2014 to February 2015 period, an additional 49,200 British visitors compared with the same three-month period last year.

“Tourism Ireland is determined to ensure that tourism growth continues and we have an extensive programme of promotions under way across Britain in 2015. We are actively promoting longer-stay holidays to prospective British holidaymakers, encouraging them to come and discover the island of Ireland by car. Those visitors who prefer to use a car on holidays tend to stay longer, spend more and are more likely to visit more than one region. The 2015 Goodwood Members’ Meeting event was a wonderful opportunity to continue to highlight our superb driving routes like the Grand Tour of Kildare and Wicklow, the Causeway Coastal Route and the Wild Atlantic Way.”


  David Cleary, Manor House Hotels & Irish Country Hotels; Gretchen Ridgeway, Barberstown Castle; and Tom Randles, Randles Hotels, Killarney, at the 2015 Goodwood Members’ Meeting in Chichester, England.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed an estimated 8.6 million overseas visitors to the island of Ireland, delivering revenue of about €4.26 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2014, Ireland.com attracted about 14.25 million visitors.

 

Previous Press Release

25 Mar 2015

Putting Ireland on the ‘map’ in Paris