Commenting on today’s CSO figures for the first quarter of 2015, Niall Gibbons, CEO of Tourism Ireland, said: “Today’s CSO figures represent an excellent start to the year – confirming that holidaymakers from overseas grew by +13% in the first quarter of 2015, with growth recorded from all of our market areas around the world. And, more importantly for the Irish economy, revenue from overseas holiday visitors grew by +12% during this period, an additional €24 million compared with the first three months of 2014. While it is still very early days – the first quarter represents about only 18% of total overseas business – this was a strong start to the year and reflects the sentiment we are hearing from our tourism partners overseas and here at home. It augurs well for the rest of the year; our aim is to ensure that 2015 is the best year ever for Irish tourism.”
Niall Gibbons continued: “Total visitors in the first quarter of 2015 also grew by +13%, or an additional 163,000 visitors. Mainland Europe returned growth of +16%, British visitors grew by +14% and North America and developing markets each increased by +7% over the three-month period.
“Promoting the Wild Atlantic Way and the Causeway Coastal Route continues to be a major focus for Tourism Ireland around the world in 2015; we are also showcasing the new Dublin Discovery Trail and paving the way for Ireland’s Ancient East. 2015 marks 150 years since the birth of Nobel laureate, WB Yeats, and Tourism Ireland is promoting Yeats2015 – particularly to our ‘culturally curious’ audience. This year has also been designated ID2015 (the year of Irish design), a showcase of the best of Irish design.”
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- In 2014, we welcomed an estimated 8.4 million overseas visitors to the island of Ireland, delivering revenue of about €4.1 billion. Overseas tourism business accounts for 59% of all tourism revenue.
- Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2014, Ireland.com attracted about 14.25 million visitors.