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15 Jun 2015

Top German travel bloggers experience the real Game of Thrones

Two top travel bloggers from Germany have been visiting Northern Ireland, as guests of Tourism Ireland, filming and writing online about their stay, which was themed around our Game of Thrones locations.  

The popular bloggers, Steve Hanisch and Kristin Addis, have been sharing their experiences across social media, including Facebook, Twitter, YouTube, Instagram, as well as through their blogs – Be My Travel Muse, Travel Dudes and Back-packer – which have a combined viewership of nearly 150,000.

Following an itinerary prepared by Tourism NI, they began their trip in County Down, where they visited Tollymore Forest Park, Inch Abbey and Castle Ward and enjoyed a Game of Thrones-themed banquet at The Cuan in Strangford. The next day, the pair travelled to Belfast for a tour of the city, including a stop at Titanic Belfast; they then headed off along the Causeway Coastal Route, enjoying visits to many iconic Game of Thrones locations – Cairncastle, Slemish, Ballintoy, the Dark Hedges and Carrick-a-rede rope bridge.

Tourism Ireland in Frankfurt invited Steve and Kristin to come and experience the real Westeros and Northern Ireland – so that they would then inspire their thousands of readers and followers to come and discover it for themselves. ZoĆ« Redmond, Tourism Ireland’s manager for Central Europe, said: “Steve and Kristin’s blogs and social media accounts are hugely popular, so their visit was a fantastic opportunity to showcase Northern Ireland to their online followers and readers. They have been documenting their visit online, with lots of great photos – inspiring their readers to come and discover these real life filming locations for themselves.”

As well as blogging about their adventures, Steve and Kristin have been tweeting about their time here @backpackersteve @traveldudes and @bemytravelmuse.  

Tourism Ireland undertakes a busy publicity programme around the world each year to raise the profile of Northern Ireland – and visits by influential media and bloggers are a key element of that programme.

  German travel bloggers Kristin Addis (left) and Steve Hanisch (right), with Emma Gorman, Tourism Ireland, at Tollymore Forest Park, Newcastle.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
  • In 2014, we welcomed almost 1.8 million overseas visitors to Northern Ireland, delivering revenue of about £446 million. 
  • Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2014, Ireland.com attracted about 14.25 million visitors.