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24 Jun 2015

Top French travel writer cycles entire length of Wild Atlantic Way

French travel writer reports on 2,500 kms cycle from Mizen to Malin

Some 250,000 people in France will be reading all about the Wild Atlantic Way this autumn, in the popular outdoor magazine Wider. French travel writer Sylvain Bazin has taken on the mammoth task of cycling the entire Wild Atlantic Way, or some 2,500 kms along Ireland’s western seaboard. 

Tourism Ireland in France, in conjunction with Fáilte Ireland, invited Sylvain to undertake the marathon cycle – to experience the Wild Atlantic Way and then inspire his readers and followers to come and discover it for themselves. He has been documenting his three-week journey, with daily updates on his travel-blog, Twitter (almost 2,000 followers) and Instagram accounts. Following his visit, an extensive article on Ireland and the Wild Atlantic Way will also appear in the September edition of the popular Wider magazine, which has about 250,000 readers. 

Monica MacLaverty, Tourism Ireland’s manager of southern Europe, said: “Sylvain’s three-week cycle promises to be a really effective way of highlighting the Wild Atlantic Way. With more than 250,000 readers, the article in the September edition of Wider magazine is a great opportunity to promote the route to a wide audience of outdoor and adventure enthusiasts around France. Sylvain has also been posting lots of great photos and details of this journey online – inspiring his readers to come and discover this part of Ireland for themselves. 

“France is one of the top four markets for tourism to Ireland and 2015 has got off to a positive start, with the most recent CSO figures showing growth of +12% for March to May, an additional 14,800 French visitors compared with the same three-month period last year. Tourism Ireland is determined to ensure that tourism growth continues and we have an extensive programme of promotions under way in France in 2015.”

Sylvain will visit almost every corner of the West of Ireland, before arriving at the finishing point of his journey, at Malin Head, Co Donegal.  French travel writer Sylvain Bazin (left) and his friend Thomas Prud'Hommes at Rosbeg, Westport.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed an estimated 8.4 million overseas visitors to the island of Ireland, delivering revenue of about €4.1 billion. 
  • Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2014, Ireland.com attracted about 14.25 million visitors.